You’re an entrepreneur, and chances are you don't have time for things like digital PR strategy, content marketing or blogging. You traded a 9-5 life for 14-hour days that fly by so fast you forget that you forgot to eat lunch. And although you can talk on a conference call and parallel park at the same time, because you’ve had to before, you probably don't have the energy to keep up on the latest Facebook algorithm changes or updates to Twitter's terms of service.
Or maybe you're a marketing manager, and you're overwhelmed by all of the daily tasks associated with marketing a company or product. Blog posts, social media updates, influencer outreach, reporter pitching…there just aren't enough hours in the day. The tools you need to do a good job costs tens of thousands of dollars each year, which eats into your annual budget. We've got all those fancy tools already, so you can cancel your subscriptions.
We're here to help. When it comes to digital PR and online marketing, we have time for all the things you don't. We're experts in our industry, and we keep up on social media, SEO and content marketing news so you don't have to. In fact, it'd be our hobby if it wasn't already our job – we genuinely love what we do, and you can see it in our work.
We help businesses accomplish awesome things, from national brands to brand new baby startups. You tell us where you want to go, and we’ll map out a plan of attack to get you there. We’re armed with connections and keyboards, and our words are sharp.
Here's what we do:
We'll get the media to notice your company, and as a result your target audience will, too. Landing interviews in major magazines or on primetime TV is great for raising general awareness as part of a digital PR strategy, but it's also amazing for SEO – we'll do everything we can to ensure a trail of backlinks leads to your site with every PR placement. As a result of our efforts, our clients have been featured everywhere from the Wall Street Journal and the Today show to Wired and Technorati.
Web Copywriting and Content Marketing
If a blog launches on a Friday afternoon and it never gets promoted, does it still make a sound? We make sure our clients' content strategy is on point, so their blogs never fall like a tree in the woods with nobody around to hear it. From targeting your audience with interesting, informative blog topics to promoting the hell out of them via social media and sharing sites, we'll make sure the copy gets seen (and by the right people).
Social Media Marketing
How do you engage potential customers and clients? How do you interact with reporters who cover your industry? How do you optimize social media pages to ensure they're easy to find and quick to hook people into liking or following your pages? How are you using social media to enhance content marketing efforts? These are some of the questions we ask our social media team each week, and we include the answers with the reports we send clients each month.
Half of getting to your destination is knowing where you've been, and how you've gotten to where you are today. In that vein, analytics help tell you what you're doing right and where your strategy is failing. We watch our clients' analytics like a hawk, checking to see which pages are drawing the most social media traffic, where your referral traffic is coming from, which SEO keywords people are using to find your site, and much more. This helps tell us (and you!) if we're on the right track or headed down the wrong road.
Your website is your digital storefront and a huge part of your digital PR strategy. We'll make sure your new site is beautifully functional – with copy that conveys your company's personality and back-end SEO that'll help you rank higher, faster.
Everyone needs a makeover every now and then, and if your business is to the point where it could use a fresh face, we'll help you through the process. Whether you need a new logo, a new name or the whole shebang from top to bottom, we have the creative and design skills to get the job done.
Need something you don't see listed here? Give us a call or shoot us an email using our contact form – chances are, it's on our secret menu.
If you're an entrepreneur looking to bootstrap your own PR or a marketing manager who wants to make sure your team knows the latest tools and tactics for and effective content strategy, we've got you covered. We offer training packages that will teach you (or your employees) how to do everything that we do on behalf of our clients. We work with national brands like Astroglide and Fairtrade America, but we also work with small businesses that have smaller budgets. Training packages include detailed step-by-step checklists custom developed for your brand, internal TCF guides that account executives use for our clients, and more.
White Label Work for Other Agencies
Some of the coolest projects and most impressive case studies we've worked on for clients we can never talk about. Why? Because we're under an NDA, and did the work under another agency's brand name. If you represent an agency and are looking to expand your service offerings, white labeling your work out to TCF is a great option. We'll do the work, you interact with the client and take all the credit.