The holidays are almost over, and New Year's Eve is right around the corner. I think we all know what that means…it's about time to start making resolutions for 2011. Have no clue where to even begin? Here are the five best New Year's resolution ideas for small business owners looking to step up their [...]
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For many small businesses owners, traditional advertising isn’t an option — and neither is hiring an expensive online PR agency. If you fall into this category, you don’t have to let a lack of funds get in the way of your company’s web PR campaign. There are a ton of free resources online that you can utilize to get people buzzing (and tweeting!) about your business. Here are the top three:
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At The Content Factory, we’re really finicky about using proper punctuation while web content writing, and we like things to be done in a certain way (specifically, the right way). Writing for the web isn’t the same as writing for a magazine, newspaper or community college English paper, you know. This is right from our [...]
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Your company’s website isn’t enough – your digital storefront extends to social media marketing sites, and it’s time to start capitalizing on it. Here’s why:
Read the full article...This week, we’ve been super busy getting web PR for our clients. We have a ton of sweepstake promotions going on, and our writers have been getting published all over the place — no wonder we’re quickly becoming an in-demand online PR agency!
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Getting backlinks to your website is an important part of any decent SEO strategy. Spreading your link juice all over the web is a good way to consistently drive traffic to your blog or site over time – but if you don’t want to purchase backlinks, what can you do? The answer, of course, [...]
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Between Joanie and I, we tend to get a lot of requests for interviews about social media marketing and web PR for businesses. Earlier today, a reporter interviewed me about how companies in the wedding industry can use social media marketing to increase their sales. I passed it off to Joan Barrett, our resident Facebook [...]
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Facebook is an important aspect of any social media marketing plan, but improper handing of social media management can do more harm than good – and no company wants bad web PR. Generally speaking, there are five common mistakes that businesses make when marketing with Facebook:
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