From the birth of The Content Factory back in October 2010 until around 2013, I was managing Twitter and Facebook accounts for our clients in addition to running the business with Kari DePhillips. Needless to say, I was getting a bit burned out. Thankfully, we have had a stellar team of social media, pr and content managers for quite a while now.
When I first handed over the baton, I wanted to stay on the Twitter accounts in Hootsuite and work closely with her on social media strategy. We’ve had Hootsuite since the inception our web PR company and generally we’ve liked it. It was originally one of our favorite free online PR tools and then they started charging for multiple social media accounts (which we weren’t exactly jazzed about, but we think it is absolutely worth paying for).
Managing Multiple Twitter Accounts with More Than One Team Member
It seemed simple enough to add an additional team member to the account, but we wanted to make sure that it wasn’t going to be a huge expense to do so. We liked Hootsuite, but we wanted to see what else was out there. We didn’t want to miss opportunities to save money and become more efficient when it comes to using Twitter for marketing our clients.
We knew what we were looking for. We don’t use these social media management programs to manage posts to sites like Facebook and YouTube. We just wanted it for Twitter, because we’ve found that updating any other social media accounts from these types of programs results in updates that look automated and spammy. You know what I’m talking about, I’m sure. We simply needed a social media management program that was good for monitoring keywords and allowed scheduling.
New social media management tools come out all the time, so I decided that I needed to get my Google on – and boy was I disappointed. Sure, there are plenty of blogs and sites out there that review social media management programs and do a great job of explaining what they do. Unfortunately, it’s nearly impossible to find out exactly how much all of it is going to cost.
Hootsuite vs TweetDeck – How Much Do They Cost?
We found three social media management tools that fit our basic criteria: Hootsuite, TweetDeck and CoTweet. We are going to break down the cost, customer service and capabilities of each program:
How Much Does Hootsuite Cost and What’s Their Customer Service Like?
Hootsuite makes using Twitter for marketing simple. It was our first choice, not only because we’ve been using it for so long, but because the Hootsuite dashboard is tough to beat (call us superficial, but we’re suckers for a pretty interface). If it was clear that the cost of adding an additional team member to all accounts was going to be under the ceiling we had set at $150/month, we’d have looked no further.
Customer Service: Hootsuite does not take customer service calls, at all – not even if your account is on fire. In order to get in contact with Hootsuite, you have to complete a Help Desk request. When I did this originally, someone responded within four hours. Not too shabby.
The Cost: HootSuite is actually free for one user with multiple accounts Unfortunately, but it's a little confusing to figure out what their pricing is past that without doing a little digging. Here's what I found out – it's $9.99 per month for the third user and then each additional user up to ten costs an additional $14.99 per month. It's reasonable for a company of our size, but if you want to have more than 10 users logging in at once, it will cost you $18,000 per year! That eleventh user would have to be a pretty great hire for that amount.
We love that TweetDeck allows you to schedule, monitor keywords and manage multiple Twitter accounts with multiple team members. For a long time, they didn’t allow tweet scheduling, which is why we never looked into it before, but now they do and at first glance they seemed to have everything we needed.
The only downside, and in the end the only reason we didn’t decide on TweetDeck, was the fact that the Hootsuite dashboard blows the Tweetdeck dashboard right out of the water. TweetDeck has one long stream of everything, so with 10-15 Twitter accounts, it looks like a bit of a hot mess. I mean damn, can a sister get some tabs for easy sorting?
If you only have 1-3 Twitter accounts to manage, TweetDeck is a simple, straightforward and effective social media marketing tool. Unfortunately it’s not really designed for social media management companies.
Customer Service: We knew exactly what we were getting so there was no need to call or e-mail them, which is a plus. As far as ongoing TweetDeck customer support goes, you can contact them via a number of Twitter accounts, depending on what the issue is. Sounds like a great idea, especially considering that it’s a social media management tool.
CoTweet vs. Tweetdeck: Which is Best?
When all was said and done, we went with Hootsuite. It’s reasonably priced and we heart the Hootsuite dashboard (have we mentioned that yet?). If you manage multiple Twitter accounts, it’s your best bet.
What tools do you use to manage multiple Twitter accounts? Have you had similar or completely different experiences with TweetDeck and Hootsuite? Want to know what other things cost and exactly what you get for your money? Check out our recent posts, where we break down the cost of social media marketing and answer the question, “How much do copywriters charge?”
By Joan Barrett