Free press is a lot like a free lunch: there’s no such thing. Still, we’re more affordable than traditional brick-and-mortar PR houses, and we’re significantly more effective than your cousin who once took a class in public relations at the local community college. There’s an argument to be made that online PR is even more effective than advertising (it’s certainly cheaper), and several books have been written about the fall of advertising and the rise of PR over the last decade. It’s a trend we’re excited to be a part of. If you’ve seen the results we have, you’d be excited too.
Our clients have been featured on every three-letter news network you can think of, and probably some you can’t. Some have even had their own segments on the Today Show. TCF clients have been covered by the Huffington Post, Forbes and The Chicago Tribune in addition to industry magazines and many, many other media outlets with solid name recognition.
This type of online PR exposure is better than just getting your name out there. National coverage means more inbound hyperlinks for your website, and this can have a significant impact on where your site shows up in search engine results. Sometimes, a few high-quality links can make the difference between the #1 and #2 spots – and you probably already know what that means for site traffic and sales.
We take a three-pronged approach to getting our clients press, and it’s what makes us a little different than everyone else.
PR Opportunity Monitoring
We have the PR tools and contacts necessary to find great opportunities for your company, and we get hundreds of requests from reporters and media outlets looking for expert sources for their stories, each and every week. You could be that expert, and we help make it happen. We also have access to the editorial calendars of major media outlets, so we can plan ahead and make sure that you have a consistent, relevant outreach to reporters and journalists.
Establishing Your Company as a Thought Leader in Your Industry
When you’re a thought leader in your industry, reporters are more likelyh3to tap you for expert commentary and quotes. If you’re interested, this can even develop into consulting gigs, speaking engagements and book deals. Once you’ve achieved a certain amount of exposure, your clients and customers will also view you as an expert in your industry – which automatically makes them trust your advice and opinions. This leads to more sales.
Creative Campaign Development
How do you get over a dozen .edu links (including Ivy League!) to point to an adult e-tailer’s website without scamming or spamming? Ask us, because we’ve done it before –and the universities even wanted to partner again in the future. The SEO results for that campaign were nothing short of astounding, and our client was thrilled. For us, it was just another day at the office.
This type of creative campaign development is something we excel at, and it’s one of our favorite things about online PR. From SEO link-building campaigns to securing endorsement deals, we can do it all. No matter what your business or industry is, we can figure out a way to creatively solve your PR problems and get you the kind of press and name recognition you’re looking for.
PR opportunity monitoring, thought leadership and creative campaign development are all included in our standard PR services, which start at $3,000 per month.
How do you get the media to notice what you’re doing? The first step is to send a press release.
When you order a press release, you’re buying the release itself, advance email distribution to 500+ related press contacts (which gives them a 24- to 48-hour head start on the story), national distribution and follow-up with media outlets. You’ll also receive two reports that detail pickups, traffic sent to the website and notable interactions, plus a complete list of outlets that the release was distributed to. $1,500 with 10-day turnaround, $1,750 for 5-day turnaround, $2,000 for 24-hour turnaround.
PR Article Placement
There’s a major advantage to having a team of writers at your disposal: when reporters aren’t writing about your industry, we can – and then we’ll pitch the content we create to media outlets until somebody picks it up. It’s PR 2.0, and it’s something we’re pioneering with great success. Priced individually – starts at $750.
Our infographic design rates include concept generation, design, all copy and as many edits as necessary to get the job done. Once you’ve approved everything and the infographic is live on your site, we distribute it to media contacts and bloggers in your industry and encourage them to repost it (with a link back to your site, of course). We even include an HTML repost code that makes it easier for people to share your shiny new infographic. $3,000.
We know what we’re doing when it comes to online PR. Kari has been interviewed by CNN three times and has been on live national TV talking about everything from web content writing to small businesses and the economy. If she can get quoted in Forbes, you can too. Joan specializes in in-industry PR, and industry leaders from Skype to Hootsuite have shown her (and her blogs!) love.