Social media is more than just a way to share funny pictures of cats and get passive-aggressive with frenemies. In fact, our social media marketing services are an essential aspect of our clients’ digital PR and customer service strategies. It’s a way to connect with complementary businesses in your industry, plus get your messages in front of tastemakers and thought leaders.
Our social media clients include brands ranging from Astroglide to Fairtrade America, and we also maintain active social channels for TCF (tweet at us, we’ll @ you back!). We’re focused on results and ROI, which isn’t always easy to get via social media. In fact, it’s easier to NOT achieve ROI than it is to make money via social media. It will probably take some A/B (and maybe C) testing, but we can craft and implement a social media marketing strategy that will help you acheive your goals.
Social media is also a critical part of digital PR. Experience has taught us which magazines and media outlets source stories via Twitter and Facebook – and you’d be surprised to know which high-profile outlets prefer to get their tips in 140 characters or less. Plus, it’s a must-have for SEO and content marketing efforts.
Personality is everything in social media marketing. We’ll work with you to figure out what kind you want your business to have, and then we’ll convey that tone with every article we share and update we post. We’ll also identify thought leaders in your industry and interact with them on a regular basis, helping to raise your profile within the community. It’s social media marketing with a purpose, and it’s the only way we do things around here.
Twitter – We don’t just send out a few links to your website and call it a day, because that isn’t effective. Instead, we get into real-time conversations that will make your Twitter account stand out among your competitors. We even monitor the Twitterverse to see who’s talking about the kinds of products or services that you offer, and then we send messages to introduce those tweeps to your company (preferably with a coupon code to incentivize a purchase).
Facebook – Wonder why no one’s liking your status updates? Well, it takes a lot of work to build social media relationships, and as a business owner you probably don’t have the time to maintain them. As part of our social media marketing services, we’ll make sure your page always looks clean, relevant and professional. Journalists, for example, often check out Facebook pages as they decide whether to cover a person or a business. If the cover photo is blurry or there are too many links on the page, it makes a bad impression.
Google+ – If nothing else, this is a must for SEO. Google prioritizes sites that are active on Google+ in their search algorithm. We’ll add the right people to your circles, update your page (be honest, it’s been forever since you’ve done it) and come up with super-cool concepts for Google Hangouts.
LinkedIn – You’re probably on it, but chances are that you’re not using it to its full potential. It’s a great place to find new customers, build business partnerships and promote your website content – especially blogs. In fact, in many cases it can even send more website traffic than Twitter and Facebook.
We keep close watch on KPIs and ROI, and recommend adjustments as necesary. Monthly reporting and weekly conference calls are included as part of our social media services.
Are you ready to get social with Team TCF? Contact us today to see what we can do for your business.