Social media is more than just a way to share funny pictures of cats and get passive-aggressive with frenemies. In fact, social media marketing is an essential aspect of PR and customer service. It’s a way to connect with complementary businesses in your industry and to get your messages in front of movers and shakers in the media. The point is, we don’t just go after random people on the Internet – we’ll leave that to the people at Dateline NBC. We know what we’re doing, and only the cool kids will show up to your social media marketing party.
Social media is also a critical part of online PR. Experience has taught us which magazines and media outlets source stories via Twitter and Facebook – and you’d be surprised to know which high-profile outlets prefer to get their tips in 140 characters or less.
Personality is everything in social media marketing. We’ll work with you to figure out what kind you want your business to have, and then we’ll convey that tone with every article we share and update we post. We’ll also identify thought leaders in your industry and interact with them on a regular basis, helping to raise your profile within the community. It’s social media marketing with a purpose, and it’s the only way we do things around here.
Twitter – We don’t just send out a few links to your website and call it a day, because that isn’t effective. Instead, we get into real-time conversations that will make your Twitter account stand out among your competitors. We even monitor the Twitterverse to see who’s talking about the kinds of products or services that you offer, and then we send messages to introduce those tweeps to your company (preferably with a coupon code to incentivize a purchase).
Facebook – Wonder why no one’s liking your status updates? Well, it takes a lot of work to build social media relationships, and as a business owner you probably don’t have the time to maintain them. We’ll make sure your page always looks clean, relevant and professional. Journalists, for example, often check out Facebook pages as they decide whether to cover a person or a business. If the cover photo is blurry or there are too many links on the page, it makes a bad impression.
Google+ – If nothing else, this is a must for SEO. Google prioritizes sites that are active on Google+ in their search algorithm. We’ll add the right people to your circles, update your page (be honest, it’s been forever since you’ve done it) and come up with super-cool concepts for Google Hangouts.
LinkedIn – You’re probably on it, but chances are that you’re not using it to its full potential. It’s a great place to find new customers, build business partnerships and promote your website content – especially blogs. In fact, in many cases it can even send more website traffic than Twitter and Facebook.
Social Bookmarking – We submit to sites that nobody thinks of, like Fark, but we’re also BFFs with StumbleUpon, Reddit and all the other usual suspects. Sure, anyone can submit links to these sites, but we’ll craft the kinds of headlines that generate click-throughs and shares.
As we build your social media presence, you’ll be given updates on our progress all along the way. Twice per month, we’ll fill you in on everything you need to know about our social media activity. Our detailed reports will show you everything you need to know, including:
- What kind of traffic is each social media account sending to your website?
- Who have we interacted with?
- What kind of feedback are you receiving about your products and services?
Wait until you see who retweets your content – our results might just make you giddy. Starts at $2,000 per month for Facebook and Twitter and Google+. Please inquire about additional social media services like Pinterest, Quora and Tumblr and their associated monthly rates.
Are you ready to get social with Team TCF? Contact us today to see what we can do for your business.