10 Best Twitter Applications for Small Business Owners

Here at The Content Factory, we're always on the lookout for the best Twitter applications on the web. Can you blame us? We do more tweeting than your local aviary, and we welcome any tools that can help us do it better. We're not greedy, either. When we discover a new Twitter marketing app, we're happy to share the good news with all of our friends. That's right, we just called you our friend. Before you rush off to Claire's to buy a glittery BFF necklace for us to share, take a look at these 10 Twitter apps. Then use them to take your Twitter game up a notch.

10. SocialOomph. In our opinion, Social Oomph is one of the best Twitter applications for managing accounts on Twitter and Facebook at the same time. You'll have to upgrade to premium if you want to access this multitasking feature (at a bi-weekly cost of $17.97), but for many users, the time saved is well worth the money spent.

9. Bit.ly. More than just a URL shortener, Bit.ly lets users send links to multiple accounts and customize shortened domains to highlight their brands. You can also plug your Bit.ly API into many of the other best Twitter applications to track and graph stats on your links.

8. Social Mention. What makes Social Mention one of the best Twitter applications? The fact that it reaches beyond Twitter to track your brand, product or chosen topic across over 100 social media sites. Then it funnels everything into one place, giving you real-time updates to keep you in the know.

7. Twileshare. Sharing text, photos and videos on Twitter is easy, but what about those files that don't fit the mold? That's where Twileshare comes in. Tweeters who use Twitter for business accounts love this app because it lets them share everything from excel spreadsheets to PDF files.

6. Buffer. For a block of time every day, maybe an hour or maybe two – and usually right after we've finished off the first pot of coffee – we tweet like cockatiels plugged into a wall socket. When we want to tweet like there's no tomorrow but don't want to monopolize our followers' homepages, we use the Buffer app. It allows us to prepare a ton of tweets at once and then set them to go live at different times throughout the day.

5. Nurph. Speaking of blowing up the home page, here's another tool to keep your tweets in check. Nurph lets you create a real-time chat on a topic of your choosing and then share it with your followers. This is perfect when 140 characters just won't cut it, or when you're having a heated debate about which flavor of PopTarts is the best. (It's cherry, by the way).

4. Tweriod. Plenty of social media experts are happy to offer their opinions on the best time to tweet, but the simple truth is that no two Twitter users are alike. That's why we love Tweriod. It analyzes each of our clients' accounts, showing us when their links are likely to be retweeted the most and when their followers are most active.

3. HootSuite. As a team, we probably rely on HootSuite more than any other Twitter app. Why? Because it makes it easy to track and manage several accounts at once. We especially like the tabs layout and how simple it is for multiple users to access and update the same accounts.

2. TweetDeck. Like HootSuite, TweetDeck is another all-in-one management app used by many social media experts, especially those who use Twitter for business reasons. Which app you prefer will largely depend on personal taste, but in general, TweetDeck is slightly better for posting updates while HootSuite comes out ahead for tracking users and topics.

1. Tweetcharts. If you manage a Twitter account for one or more clients, put this app in your toolbox. Simply type in your Twitter handle or business name and TweetCharts will chart and graph your retweets, mentions, replies and other useful stats. This app is especially helpful when compiling social media reports for clients.

People without any Twitter marketing experience seem to think it's easy. “We're talking about a mere 140 characters!” they say. “What could be so difficult about that?” But the frustration of watching your competitors continually outperform you in the Twittersphere takes a toll, and a week spent watching from the social media sidelines is enough for most people. That's when they realize that there's a lot more to tweeting than meets the eye. So save yourself some time and make the most of your efforts by putting these 10 best Twitter applications to work for you today. Remember, there's no shame in using tools. Look at Batman. You think he'd be so cool without the Batmobile, the cape and the endless array of gadgets? Nope. He'd just be a rich guy with mommy issues.

Don't be that guy. Be Batman.

 
By: Alayna Frankenberry, staff writer at The Content Factory.

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