Let’s be honest, no one starts social media marketing just to stick with the same 50 friends or interact only with their original 100 followers. As much as you love your Aunt Mildred’s enthusiasm for your new business or your old co-worker’s dedication to your new venture, at some point you’re going to want to branch out to new customers. You want as many people to know about your business as possible, but sometimes you may feel like you are grinding your wheels in the mud of the same-old-same.

Online PR is a little different than traditional public relations. It’s still important to reach out to your customers (they’re paying the bills, after all), but the ability to connect and interact with customers on a personal level is what sets the social media marketing apart from traditional marketing. It may seem a little complicated at first, but these six tips will keep you on the right track:

  1. Avoid the sales pitch. Successful social media marketing is not about flashy salesperson gimmicks. Instead of focusing on the sales, zero in on the person – you. By being honest with your company’s intention and how your products/services can benefit customers, they’ll appreciate seeing the person behind the title.
  2. Be indispensable. Another common misconception about online PR is that it must be utilized at all times. Updating on the hour, every hour, is a good idea – but only if you have something valuable to say. Post links to interesting and relevant articles with thoughtful commentary, and you’ll start to be viewed as a resource instead of a vendor. 140 characters can go a long way!
  3. Stay visible. Many companies have multiple social media accounts, but unless you’re telling people about them, they probably have no idea. Don’t wait for your clients to find you. Use online PR to its fullest and feature the links on your website, e-mails and blog – you’ll get much more attention when you’re easily visible. While basking in your popularity, take the time to make sure your spelling, punctuation and grammar are on point. Web content writing is about communicating clearly and effectively (and you won’t do either if you’re distracting people with your lack of attention to detail).
  4. Reply to people who comment on your posts. You have interested, vocal customers and you are…not saying anything. This is the quickest way to lose their interest (or develop a bad reputation, if you don’t respond quickly to negative comments). Social media marketing is about connecting in ways that were once impossible. Answer their questions and jump in discussions about your company on blog, and do so on a regular basis. Updating once a week or checking for blog comments every few days doesn’t allow for the real-time interaction people have come to expect.
  5. Update often. Letting the cobwebs grow on your accounts will make your customers looks elsewhere. After determining your content prerogative, don’t be shy. Keep the content fresh like a Summer’s Eve commercial – this includes your blog, too.
  6. But don’t update too often. An easy mistake is to flood your social media accounts with updates every few minutes. Space them out (especially for Facebook, think every couple of days instead of every couple of hours), unless you want to specialize in serving spam to your network.

With social media marketing, questions are answered faster, problems are fixed sooner and new ideas are created. This means that you need to respond quickly, or risk falling behind. Keep on top of new trends, and try to be among the first to break important industry news whenever you can – eventually, your online PR efforts will pay off with an increase in fans, followers and site traffic. You’ll also get more backlinks than you’ve ever had before, all without having to pay an Indian company to spam random blogs.

If you think this sounds like a ton of work, you’re right. There’s a definite learning curve with social media marketing and online PR, which is why many companies opt to outsource the job to experts. If you’re interested in learning more about what The Content Factory has to offer (and how much we charge), check out How Much Does Professional Web Content Writing Cost? and How Much Does Social Media Marketing Cost?

Comments

  1. The effectiveness of social media marketing is well incorporated in the post. Making customers can be easy but we should know to retain them. Thanks for sharing

  2. Great post. Very good information and thoughtful insight to what has happened over the years. And ideas for what you can do to still make money in the niche you are in. It has come down to pay to play for just about any brand big or small.

    As a website owner/blogger I decided years ago never to write/post anything that I had to worry about in the years to come. (on the web since 2004) If I can’t say anything nice? Then its best I say nothing at all. There are a lot of drama lamas in the niche I am in and it can get really bad at times. Facebook just breeds them. Taking the high road years ago has made a difference now. Not everyone can do it, but its is a better idea in the long run.

  3. It’s hard to pick standouts with such an
    overload of helpful info, but I love the idea of using Facebook Offers
    as a social media alternative to apps. The tips about
    remembering social media are also invaluable words of wisdom that are all too often left by the wayside.
    Thanks for the post!

  4. A very nice and knowledgeable article! People love watching video rather reading any article.
    Overall, an awesome article! Thank you for your time sharing such in-depth article with us. This is really so helpful.

  5. This is such a great post! I can’t wait for my other friends who are also into online business to see this. They’ll definitely find this helpful. Thanks for sharing!

  6. Wonderful post. Very good information and thoughtful insight to know what has happened over the years. And ideas for what you can do to still earn in the niche you are in.

  7. Really great tips, I think it all basically comes down to creating & sharing great content, networking with the right people & being proactive. #11 using social updates to create blog posts is a great idea and one I will definitely be using!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Want to know more about our pricing, services, training programs and strategy?

Our generic proposal has it all, and you can get it for FREE right now! Enter your name and email below.
When you request a copy of our generic proposal you'll be subscribed to our newsletter filled with tons of great digital marketing tips and advice. Don't worry — if you don't absolutely love it, you can unsubscribe with one click!  
close-link

Where should we send
your free template?

 
close-link

Where should we send
your free SEO starter kit?

close-link

Where should we send
your free keyword research template?

By signing up to receive our keyword research template, you'll also be signed up for TCF's newsletter featuring tips to gain more ROI from digital marketing. Don't worry — if you don't love it, you can unsubscribe with one click.
close-link

Where should we send
your social media calendar?

By signing up to receive our social media posting schedule, you'll also be signed up for TCF's newsletter featuring tips to gain more ROI from digital marketing. Don't worry — if you don't love it, you can unsubscribe with one click.
close-link

Where should we send
your free editorial calendar?

By signing up to receive our editorial calendar template, you'll also be signed up for TCF's newsletter featuring tips to gain more ROI from digital marketing. Don't worry — if you don't love it, you can unsubscribe with one click.
close-link