7 Secrets of Professional SEO Article Writers

SEO blogs and articles are a really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.
Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO article writing services know that if you build it, they will come…but only if you build it the right way.

Here are the 7 secrets of professional SEO article writers:

  1. Get your keyword research on. If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.
    Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep track of how many times you work the keywords into your content, and use the right tools to track where you rank for the keywords you target (SEMrush is our favorite). Don’t know where to get started? Check out our comprehensive guide to keyword research for SEO.
  2. Put the keywords to work. Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore. While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much (and often, it’ll hurt it).As is the case with any bit of SEO strategy, you’ve got to be tactical.

    Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.

    As an added note, it should never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write jibberish, you’ve gone too far.

    Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.

  3. Write about something people care about. Before you set out to do any kind of SEO writing, ask yourself this: who cares? We’re not being facetious, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people!When you’re writing, you should always seek to offer some sort of value to your readers. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else?

    Nobody knows your business like you do — so use that to your advantage. If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).

  4. Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all — but how much value can you really deliver in a Tweet?Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it. There has been a lot of research that shows that search engines tend to favor “in-depth” content of at least 2,000 words — we’ve seen this work for ourselves and our clients, and many of TCF’s most popular blog posts are at least 1,500 words.

    The longer your content, the more value you’re going to give your readers, and the better chance you’ll have at lower your bounce rate. (Speaking of that…)
    seo blog for seo article writers

  5. Watch your analytics. SEO writing isn’t fire-and-forget — you shouldn’t just post your content and walk away. In fact, you should be regularly monitoring your content using Google Analytics. According to data gathered by the folks at SEMrush, time on site, bounce rate, and pages per session are all as important (if not more important) than keyword density.When you think about it, that’s not that surprising. If your site has a high bounce rate, that means that visitors to your site aren’t staying for long, likely because your page isn’t providing them with the information they’re looking for. If your bounce rate is high, there’s a good chance your page isn’t optimized for the appropriate keywords.

    You should be warned that there are plenty of non-content related things that can cause your bounce rate to skyrocket. Aggressive pop-ups, slow loading times, obnoxious ads or images, and any other ugly design element can push visitors away. Writing good SEO-based content isn’t just about the words on your screen — it’s also about how your visitor sees them. If they are obscured by bad design, no one is going to stick around to read them.

    Optimize the optimization of your web content writing. If you use WordPress as your blogging platform, there are lots of free online PR tools (in the form of plugins) you can take advantage of. At The Content Factory, we use Yoast and Shareaholic, along with several others. Free and easy web PR is as simple as hitting the “install now” link.

  6. Edit your work. The only difference between professional SEO article writers and regular people is an eye for self editing. Programs like OpenOffice, Google Docs and Microsoft Word make it easy — the red and green squiggleys give most of it away. Having an eye for aesthetically pleasing formatting is also important. Stay away from super long paragraphs and sentences that go on for miles.If you’re able, it’s always a good idea to have someone else take a look at your work before you hit publish. Even if they aren’t an SEO writer (or editor), a second set of eyes can catch a lot of easy to miss mistakes.
  7. Become your own online PR agency. Once you’ve written and posted the fresh content, the work is only half complete. The final step of all web content writing is acting as your own online PR agency — link to your content all over the place. Comment on blogs and link back to your site. Submit your content to Reddit and StumbleUpon. Social media management and web content writing go hand-in-hand, and as soon as you hit the “Publish” button on your fresh article or blog, you should tweet your heart out. Want more tips? Check out our 5 DIY Internet Public Relations Tips.

Need a little more help before you’re ready to call yourself a professional SEO article writer? Our how-to guide on writing a blog post that converts will take you through the steps necessary to write content that’ll help grow your business.

Overwhelmed? We’d be glad to help! Contact us for more information about our content writing services.

65 thoughts on “7 Secrets of Professional SEO Article Writers

    1. Hello @Michael,

      Blogger is not giving us their own strategy or secrets but attempting to giving us a notion so that we'll follow a right approach. As a SEO Analyst at Lyseis Marketing Limited, I usually read/write blogs so that I can equip myself uptodate with SEO Strategies..

      Well, I completey agree with you that this ia really helpful list.

  1. While we’re tackling the subject of 7 Web Content Writing Secrets of Professional SEO Writers, All you need to know are some truly basic tags. Armed with that basic understanding, you are able to save lots of money by search-optimizing your website, adding neat buttons and free ready-to-use scripts (which you need to add feedback forms, guest books, hit counters and more).

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  8. Thank you Content Factory for these tips. I'm a new business start-up and I have just begun my first blog (beautyboldpr.tumblr.com).

    Having worked as both an account manager and in an internal comms department where I used a CMS I agree good content and keywords are both good to use. However I like the way this article summarised the key points and has a helpful, friendly tone. I concur, a good secret shared!

    I've added a link on my blog to this article so we can all share the goodness…

    Thanks again.

    L

    BB PR

  9. Very good article. The importance to have your SEO campaign on a high scale is a must. You can have a good website but in order for it to succeed you must be on track with your Google rankings and marketing strategies. SEO is an important part to this.

  10. Very nice post and thank you!

     

    Get an expert opinion about your website by doing a full SEO analysis and then take necessary actions to improve it.

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  12. Thanks for sharing your secrets! People often forget the rest of the steps after writing a text (including me). For step 1 and 2 1 use the seo tool webtexttool, to find the right keyword, keyword density etc. The other steps take creativity and passion for writing!

  13. Keyword research is really important in writing good articles. It is effective especially if you want to drive traffice to your site. You should also avoid copying articles already used from other sites.

  14. Keyword research is really important in writing good articles. It is effective especially if you want to drive traffic to your site. You should also avoid copying articles already used from other sites.

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  16. It was really a helpful article for me to understand SEO and as in your other article you have given the link to check siteseo check up i think now it not free so was unable to find problems in my site, so can you help me out with that.

    1. Are you sure? It’s still showing up as free for us, but you can only analyze one website per hour with SEOsitecheckup.com’s free plan (or maybe it’s per day? I’m unsure exactly). For most people, one free analysis per day is plenty, but if you’re looking at the SEO situation of several different websites, you may want to upgrade to the paid version. 

      For more information on maximizing the SEO value of your website content, check out our recent guide: How to Write a Blog Post That Brings In Business — there’s lots of actionable information in there that will help your content get to the top of SERPs.

  17. Thanks for the great article . This is very usefull article for the newbies and also for the proffesionals. Seo is tha important factor to rank a website

  18. I really liked this post. I already implement a lot of these techniques already. Images as alt links is a good idea though! Blogging more quality content and more networking will ultamatly lead to success, time will tell!

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  20. Awesome! Thanks for the article.

    I love it when I write blog articles but my biggest challenge right now is writing with SEO in mind. 

    I will keep these tips in mind!

  21. Hi,

    Great stuff !!

    I always love to read interesting and useful stuff.

    Thanks a lot for the extremely useful information with us. It will be helpful for newbies like me as a article writer.

    With Regards

    Naveen

  22. Hi,

     Great share for SEO article writers. You have explained the prominent secrets in a very impressive manner. Thanks a lot for sharing such extremely valuable information with us.

     

    Daniel Palmier

  23. The content should have links to other related content on the site. This is another feature that will greatly enhance user experience and benefit the website in long run.

    Most important is to write genuine content

    Great share.

  24. Cool article. It is important to emphasize the importance of having some kind of effective email outreach campaign. Writing good content is only one part of the game. The rest is marketing yourself to other websites and making it seem more attractive. Cool article though I enjoyed it.

  25. Thank you for providing the great information regarding content, it will useful to my website content writing.

  26. Just to add up about the 7 secrets of professional SEO article writers. I would suggest if you make the most out of keyword research use the keywords with effect, provide people with the content they are after, produce lengthy enough content to attract attention, ensure you edit and proofread your content.

  27. Just how awesome is this, now there’s a lot of ways on how to approach SEO at its finest. This 2016, it will surely be the peak of success for SEO companies around the globe. Job well done! Thank you in advance for letting me use this as for my future reference.

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  30. I would like to add another “secret” to your list:
    Use “cosmopolitan magazine” like headlines. Like “10 best ways to do X” and so forth. This improves click through rates and if backed with good content, you’ve got a winner.
    Thanks again for your helpful tips!

  31. Very nice and informative guide for beginners. You can add another tip, the keywords can be used in H2(Heading2) tag twice in each post.

  32. Keyword research is absolutely important for writing good articles. This is effective particularly if you want drive an automobile traffic to your site. Its also wise to avoid copying articles already used from other sites.

  33. Hey this is a great article. I’m relatively new to writing for SEO, and this was very helpful to me. It’s certainly different from just usual writing, haha. So many things to keep in mind!

  34. Hi. Wonderful and interesting article indeed. It contains ideas on how to become an effective seo writers. It is perfect for all those aspiring seo witers in the world. This is a great article for them to read about. Through, I’m able to capture the secrets of successful seo writers. This is really worth of time reading it. Thanks a lot!

  35. how much is it important for seo to use language codes in URLs structure?
    we see some sites use for example “fr” , “de” , … at the start of all categories and posts like this: domain.com/fr/category/post
    how much that (for example) “fr” can help in seo ranking of a french website? is it recommended to do so?

  36. Hey,

    Great post.

    In today’s world, when the online occurrence has become vital for the achievement of any business, Search Engine Optimization is a requirement and not a luxury.
    Using SEO as a marketing tool has established to be quite effective for businesses. A few benefits of this include increased brand awareness, the greater return on investment and improved client acquisition to name but a few.

    Thanks for sharing!

  37. SEO writing can be one tricky thing if you are not aware how to craft and promote it. The tips you’ve provided really helped me in polishing my SEO writing skills. Thanks a ton!

  38. Thanks for sharing, It was really a helpful article. This very good article. Sometimes people often forget the rest of the steps after writing a text. The importance to have your SEO campaign on a high scale is a must. Keyword research is really important in writing good articles. It is effective especially if you want to drive traffice to your site. Seo is the important factor to rank a website.

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