16 Reasons Why Your Business NEEDS Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

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The Importance of Social Media for Web Traffic

1. Social media posts can be used to drive targeted traffic. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference. We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?

2. Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Quick case study:In less than a year we got the website for one of TCF’s clients to rank in the top 100 SERPs for 15,000 new keywords – as a result, traffic to the website has increased dramatically. A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.

Social Media Is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

3. If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?

You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.

Of course it doesn’t hurt to go the extra mile. When we saw that our client was mentioned on The Celebrity Name Game by Rick Fox, we quickly jumped on the opportunity to create a gif and mention both accounts on Twitter. This resulted in interaction not just from Rick Fox, but from the Celebrity Name Game account as well!

4. Users are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

5. Social media ads allow targeting and retargeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!

6. Social media can help you get noticed at events, and even generate earned media coverage. Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media. In fact, we once sent a tweet during CES that lead to a client getting a feature article written about them in Wired magazine (check out our guide to marketing your business at trade shows and events to learn how you can achieve similar results).

The Importance of Social Media Marketing for Brand Image

7. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

8. A strong social media presence builds brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

The Right Social Media Marketing Strategy Can Help You Slay the Competition

9. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

10. The social media marketing arena is a (fairly) level playing field. Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing. The people and brands who thrive and go viral in are those with the most clever, attention grabbing tactics (and the most ridiculous gifs) and the most useful, link worthy content. In short, they’re providing value to their target audience while also showing personality and being entertaining. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

11. When it comes to newsjacking, social media is king. Sometimes your brand is mentioned on a cable TV show. Sometimes it’s not, but you know just how to slide your product into the story to aim the spotlight in your direction. Facebook, Twitter and even Reddit marketing give you a front row seat to the news that’s becoming viral right as it’s happening. Jump in at just the right time and you’ll earn some major media attention — and that’s something you just can’t do with a traditional ad campaign.

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The Importance of Social Media Marketing for Sales and ROI

12. Social media marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

13. You’ll find customers you didn’t know existed. If you set up streams to follow keywords in Twitter (Hootsuite makes this simple), you can find people who are looking for the products you sell and direct them to your site. Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ away.

14. Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option. Post a link today, and two weeks/months/years later you might see a sale from it.

Social Media Signs Illustration Design

You Can’t Beat the Price (or ROI) of Social Media

15. You heard that right — it’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency (like us), it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

16. The ROI on social media ads is unbeatable. The average cost per click on Google Adwords is between $1 and $2 and depending on the keyword targeted, you can end up paying $50 or more for a single click. Through targeted boosted post, we’ve been able to send traffic via Facebook and Pinterest for as little as $0.12 per click. Why pay ten or twenty times as much for each visit when social media ads make earning that traffic quick and easy?

Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

Why Is Social Media Important?

Why is social media important to businesses? Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry, thought leaders and tastemakers, etc.

Here’s one very important reason you may not have considered — it’s fun! Hosting a Twitter chat to celebrate a new product launch, getting your geek on while you A/B test Facebook ads, or sharing pop-culture polls for your followers to weigh in on — these are all activities that build brand awareness, boost web traffic and lead to loyal customers. But unlike many traditional marketing tactics with the same goals, these tasks are actually fun in addition to driving real value for your company.

Are you ready to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings climb and your traffic soar? Pull out that flip phone and give us call. We’ll get you on the path to success.




159 thoughts on “16 Reasons Why Your Business NEEDS Social Media Marketing

  1. The biggest benefit of social media is that you can reach to your targeted audience and you can be engaged with them and can respond them quickly.

    1. That’s definitely one of the bigger benefits, but we’ve also had quite a bit of success with using social media (Twitter, in particular) as a PR tool. We’ve had tweets turn into major media coverage before, ranging from Wired magazine to Business News Daily. 

  2. Brilliant post. 

    Social media can also be a great way to easily evaluate competitors as well, by being able to monitor their pages within the insights page. We can easily see what our competitors' strategy by the types of content they post and also see the effectiveness of it though viewing their engagements and page likes. Not only great for the own business benefits but social media is also a valuable tool to assess and beat the competition.

  3. Business take advantage of social media to communicate with customers .Social media includes web-based and mobile technologies used to turn communication into interactive conversation. Social media is easily accessible and it’s also the meeting point of today’s internet audience. Social media opens possibilities of direct access to clientswithout any third party interference

  4. I am a SEO executive, in my work i mostly used social media fro marketing…

    now adays social media is one of the most important part of business… 

  5. Having compelling visuals is definitely key to gaining traction within the social sphere, though I would say that such a strategy would probably go a lot farther using image-centric social media platforms like Pinterest or Instagram. Anyhow, nice article! =)

  6. Well, it's hard to disagree  – whoever underestimate the power of the Social Media these days must be blind. From my experience i can tell, that Social media campaigns are getting even more conversions that PPC campaigns such an Adwords.

  7. Hey Kari! I loved your article and how it talked about social media and its huge importance for brands. I thought it was really helpful and interesting to see that by having the right social media marketing strategy, your brand can really succeed. Similar to a lot of what you discussed, there's a new app called FAPL that brings brands and consumers together through social media.  For the first time, people can shop directly from user uploaded or brand uploaded photos straight from within the app. A search function allows for the use of technology for organic collaborations, and it offers a much more highly personalized experience compared to any other photo sharing app.

  8. Hello,

    A very informative article. Social media marketing is popular. Social media marketing provides business opportunities to grow their audiences. Social media marketing is cost-effective as compared with traditional forms of marketing. I agree with you that 90 percent of businesses are using more than one social media platform.

    You need to choose the social media site that best suits your brand. Businesses can target all age demographics with social media marketing. Social media marketing allows businesses to share a story about their brand and encourages customer engagement.

    Businesses are taking the advantage of email marketing as email marketing is cost effective and easy to access. Businesses can target a list of customers through email marketing.

  9. This is a very good article. Extremely informative as well. Businesses wanting to gain exposure should absolutely take advantage of the free social media platforms.

    Each platform can benefit you in multiple ways.


  10. Yes it is, It’s my personal experience. Till 2013 my business was only in local market, just offline.
    I made a website just for showing designs and dress models to my customers.
    Then an agency approaches me for SEO and social media of my websites. First I was not interested because it was going great but only because of my friend I agreed.
    Can you believe what I got?
    SEO and social media increased my sells almost 200% and I was like WOW…. So from my side. Always go for SEO.
    Thank you for this post. It’s really helpful for all those small biz owners who are still missing SEO of their website.

  11. Strongly agree with the points number 12 and 7 of social media helping in sales and in helping in addressing problems quickly.

  12. I am totally agree with you. Social media is one of the most important things in the present world. At present, you must be careful about social media marketing if you are a online marketer. I use social media to promote my blog site. Social media is a great source of traffic. Thanks for sharing.

  13. If you are planning to explore your online business then social media marketing is must because now-a-days people are more active on social media and its the best way to attract your potential customers !

  14. After reading your blog, I decided to go for Social Media Marketing, and guess what? It helped in increasing my sales and promote my brand online to a wider audience. Thanks a lot!

  15. Social Media is definitely ruling the marketing world today. And with its increased use that has grown to endless boundaries it has become an even more effective platform for marketing your business with the additional advantage of extremely low costs and promising a high visibility. Thank you for sharing this informative article. I especially liked the way you have categorized the importance of social media and mentioned different reasons under those categories.

  16. Proper Engagement is important in Social Media to be successful in connecting to your target audience. Doing this helps build trust!

    1. Depends on if you have an ad budget or not. If you’ve got some money to throw behind social ads, Facebook is great. For connecting with influencers and reporters who cover your industry, though, Twitter is probably the best.

  17. Thanks for sharing this informative article. Social media being very popular & the biggest platform to promote your business in a multiple way. It provides you the opportunities to grow your business & reach your audience. You need to choose the best social media site that best suits your business & brand.

  18. If you also include the social media management tools in the add-to-list, you’ll receive a huge boost in your brand marketing. It’ll do all your weekly/monthly/yearly tasks that have been planned by you or your co-workers/team members. The management can be done by anyone who is permitted to work on the project.

  19. Now social media is very important for a company or marketing. It makes a huge difference. That’s why a company has to follow some basic for making the positive review from the audience. From social media, we can easily track our targeted audience for business. So Every company or a person has to use social media very carefully. Thanks for your valuable post. Keep it up.

  20. Social media provides an opportunity to quickly react to the feedback. Either the outcome is positive or negative, you have got the way to respond within seconds. A research has found that customers are more likely to remain consistent to those firms who respond to their queries and feedback. Tweets and statuses depict if any issue has been arrived from the side of customer and you can take the appropriate steps to resolve it, this will help in customer retention.

  21. I like what you said about people being less likely to see what you post on social media as an ad and more likely to hear what you have to say. Getting a business on social media I think can really get a business off the ground easier than other older advertisement methods. Especially with a universal business that isn’t only local and wants to be nationwide.

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