Social Media Management Pricing: 15 Crucial Questions to Ask

Social Media Management Pricing: 15 Crucial Questions to Ask

Do you need social media management? In a word, yes. Do you have the time, budget and resources to manage multiple social media channels, watch your analytics, adjust your strategy with data-driven insights and go viral? If not, you need to start looking at social media management pricing and shop around for a good agency. […]

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9 Expensive SEO Mistakes You’re (Probably) Making – and How to Fix Them FAST

9 Expensive SEO Mistakes You're (Probably) Making – and How to Fix Them FAST

Search engine optimization (SEO) allows you connect with clients and consumers who are looking for exactly your products and services when they’re looking to buy, and delivers long-lasting, consistent digital marketing ROI. When you’re properly leveraging SEO, you can skip the expensive customer acquisition process. Your website becomes a sales funnel you can control. But […]

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The ULTIMATE Guide to Small Business SEO

The ULTIMATE Guide to Small Business SEO

The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]

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How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]

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7 Reasons Reporters Aren’t Using Your HARO Responses [18 Pro PR Tips!]

7 Reasons Reporters Aren't Using Your HARO Responses [18 Pro PR Tips!]

At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free!  In fact, we once used HARO to get 6 media placements in 30 […]

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How to Write a Successful Blog Post & Measure Blog ROI

How to Write a Successful Blog Post & Measure Blog ROI

Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]

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How to Develop a Blog Content Calendar [Free Template Download!]

How to Develop a Blog Content Calendar [Free Template Download!]

At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]

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14 Questions to Ask Before You Hire a Content Writer

14 Questions to Ask Before You Hire a Content Writer

If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing.  While a […]

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The 500+ Hour Advantage: Why I Let Employees Work From Home (Or Anywhere)

How to Have a Productive Workation With Your Team (We've done it, and so can you!)

Here’s what my day looked like when I worked in advertising: I’d wake up somewhere around 6 AM, do the whole shower/outfit/hair/makeup thing, be out the door no later than 7:15, fight my way through traffic so that I could pay $220/mo for the privilege of leasing a parking space downtown, walk through rain/crowds/etc. and get […]

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Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

Why You (Probably Don't) Need Press Release Distribution Services – A PR Pro's Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]

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Image Optimization 101: How to Optimize Images for Google Image Search

Image Optimization 101: How to Optimize Images for Google Image Search

It’s no secret that if you want to drive organic search traffic to your website, your SEO game needs to be on point. However, many people overlook one very critical resource for raking in all of that sweet, sweet organic traffic: Google image search. And in order to get that traffic, you need to know […]

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How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]

How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]

Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]

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What is a Keyword? [An SEO Basics Guide]

How Much Does Professional Web Content Writing Cost?

A keyword is a word or (more often) a short phrase describing the topic of a webpage. In practice, a keyword is the search query that you type into the search engine before hitting enter and seeing what it pulls up. When someone searches Google for, say, “men’s basketball shoes” Google tries to discern what the user is […]

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