How Much Does Content Marketing Cost?

Idea of promotion, content and reputation.

You can have all the content in the world, but it won’t help your business if no one ever sees it. If you want to get eyes on what you’re creating, you need to invest in content marketing. According to one study by Kapost and Eloqua, content marketing provides three times the ROI of traditional […]

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The ULTIMATE Guide to Small Business SEO

desk office with wording searching engine optimizing SEO on the computer table

The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]

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How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]

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7 Reasons Reporters Aren’t Using Your HARO Responses [18 Pro PR Tips!]

Hand Touching Public Relations Button.

At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free!  In fact, we once used HARO to get 6 media placements in 30 […]

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How to Write a Successful Blog Post & Measure Blog ROI

hands on laptop with glasses and latte on the table

Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]

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How to Develop a Blog Content Calendar [Free Template Download!]

develop your own blog calendar

At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]

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14 Questions to Ask Before You Hire a Content Writer

If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing.  While a […]

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The 500+ Hour Advantage: Why I Let Employees Work From Home (or Anywhere)

Here’s what my day looked like when I worked in advertising: I’d wake up somewhere around 6 AM, do the whole shower/outfit/hair/makeup thing, be out the door no later than 7:15, fight my way through traffic so that I could pay $220/mo for the privilege of leasing a parking space downtown, walk through rain/crowds/etc. and get […]

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