Do you need social media management? In a word, yes. Do you have the time, budget and resources to manage multiple social media channels, watch your analytics, adjust your strategy with data-driven insights and go viral? If not, you need to start looking at social media management pricing and shop around for a good agency. […]
We’ve written before about our love of SEMrush for keyword research and analysis, so we were thrilled to co-host an SEO webinar with SEMrush Inbound Marketing Strategist Paul Klebanov! We’ll cover the same topics in this blog post, but if you have an hour to level up your SEO game, make sure to check out […]
Contributed by Daniel Ross Content marketing is not as easy as it seems. For some, it’s merely a matter of coming up with the most interesting ideas that can instantly grab any reader’s attention. For others, it’s simply about investing in skilled copywriters and proofreaders to make sure their content is flawless. However, there are […]
Contributed by Jonas Sickler It’s easy to understand why social media is alluring to small businesses with tight marketing budgets. While it does require a time investment, it is otherwise free to set up and use. If cost and accessibility weren’t enticing enough the promise of traffic-driving viral content would certainly seal the deal. Yet, […]
You can have all the content in the world, but it won’t help your business if no one ever sees it. If you want to get eyes on what you’re creating, you need to invest in content marketing. According to one study by Kapost and Eloqua, content marketing provides three times the ROI of traditional […]
The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]
How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]
![7 Reasons Reporters Aren't Using Your HARO Responses [18 Pro PR Tips!]](https://www.contentfac.com/wp-content/uploads/bigstock-133069037.jpg "7 Reasons Reporters Aren't Using Your HARO Responses [18 Pro PR Tips!]")
At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free! In fact, we once used HARO to get 6 media placements in 30 […]
Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]
![How to Develop a Blog Content Calendar [Free Template Download!]](https://www.contentfac.com/wp-content/uploads/how-to-develop-your-own-blog-calendar-1.jpg "How to Develop a Blog Content Calendar [Free Template Download!]")
At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]
If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing. While a […]
The Content Factory is a growing content, PR and social media marketing firm in need of talented writers to help us meet the needs of our expanding list of clients. We’re a virtual agency with no physical offices, and this position requires that you work from home (or the coffee shop, or a beach, or […]
Here’s what my day looked like when I worked in advertising: I’d wake up somewhere around 6 AM, do the whole shower/outfit/hair/makeup thing, be out the door no later than 7:15, fight my way through traffic so that I could pay $220/mo for the privilege of leasing a parking space downtown, walk through rain/crowds/etc. and get […]
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]
![How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]](https://www.contentfac.com/wp-content/uploads/How-to-use-Twitter-lists-graphic-1024x512.png "How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]")
One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]
![How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]](https://www.contentfac.com/wp-content/uploads/Get-media-coverage-webinar-e1461964421527.png "How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]")
Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]
A keyword is a word or (more often) a short phrase describing the topic of a webpage. In practice, a keyword is the search query that you type into the search engine before hitting enter and seeing what it pulls up. When someone searches Google for, say, “men’s basketball shoes” Google tries to discern what the user is […]
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when […]
Over the last few years, Google has made a series of major changes to its algorithm. Though they’ve been dramatic and wide-sweeping, the goal of these changes has been a simple one: make Google better for users. For years, black hat SEO experts were able to artificially inflate their search engine rankings using sneaky techniques […]
Before you can write killer content for someone, you’ve got to get to know them. At TCF, we interview new clients about their business, voice and goals; research their industry, market and competitors; talk to them about obstacles and opportunities; and hash out a strategy together — all before we pitch our first blog. The […]