How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]

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7 Reasons Reporters Aren’t Using Your HARO Responses [18 Pro PR Tips!]

Hand Touching Public Relations Button.

At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free!  In fact, we once used HARO to get 6 media placements in 30 […]

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How to Write a Successful Blog Post & Measure Blog ROI

hands on laptop with glasses and latte on the table

Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]

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How to Develop a Blog Content Calendar [Free Template Download!]

develop your own blog calendar

At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]

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14 Questions to Ask Before You Hire a Content Writer

If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing.  While a […]

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The 500+ Hour Advantage: Why I Let Employees Work From Home (or Anywhere)

Here’s what my day looked like when I worked in advertising: I’d wake up somewhere around 6 AM, do the whole shower/outfit/hair/makeup thing, be out the door no later than 7:15, fight my way through traffic so that I could pay $220/mo for the privilege of leasing a parking space downtown, walk through rain/crowds/etc. and get […]

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Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]

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How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]

get media coverage

Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]

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