You can have all the content in the world, but it won’t help your business if no one ever sees it. If you want to get eyes on what you’re creating, you need to invest in content marketing. According to one study by Kapost and Eloqua, content marketing provides three times the ROI of traditional […]
Before you can write killer content for someone, you’ve got to get to know them. At TCF, we interview new clients about their business, voice and goals; research their industry, market and competitors; talk to them about obstacles and opportunities; and hash out a strategy together — all before we pitch our first […]
The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]
How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]
At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free! In fact, we once used HARO to get 6 media placements in 30 […]
Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]
At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]
If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing. While a […]
The Content Factory is a growing content, PR and social media marketing firm in need of talented writers to help us meet the needs of our expanding list of clients. We’re a virtual agency with no physical offices, and this position requires that you work from home (or the coffee shop, or a beach, or […]
Here’s what my day looked like when I worked in advertising: I’d wake up somewhere around 6 AM, do the whole shower/outfit/hair/makeup thing, be out the door no later than 7:15, fight my way through traffic so that I could pay $220/mo for the privilege of leasing a parking space downtown, walk through rain/crowds/etc. and get […]