How to Write a Successful Blog Post & Measure Blog ROI

hands on laptop with glasses and latte on the table

Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]

Read More…

How to Develop a Blog Content Calendar [Free Template Download!]

develop your own blog calendar

At any given time, the writers at TCF are juggling a dozen or more clients with content ranging from healthcare to internet security to personal lubricant (our jobs are the best, really). Our content gets funneled from about nine writers to a single editor that is charged with pumping through that content and pushing it […]

Read More…

14 Questions to Ask Before You Hire a Content Writer

If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing.  While a […]

Read More…

What is a Keyword? [An SEO Basics Guide]

what are keywords for seo

A keyword is a word or (more often) a short phrase describing the topic of a webpage. In practice, a keyword is the search query that you type into the search engine before hitting enter and seeing what it pulls up. When someone searches Google for, say, “men’s basketball shoes” Google tries to discern what the user is […]

Read More…

How to Increase Organic Traffic by Revamping Existing Content

increase organic traffic

No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when […]

Read More…

How To Optimize Content For Google’s Featured Snippet Box

Content Optimized for Google Featured Snippet Box

Over the last few years, Google has made a series of major changes to its algorithm. Though they’ve been dramatic and wide-sweeping, the goal of these changes has been a simple one: make Google better for users. For years, black hat SEO experts were able to artificially inflate their search engine rankings using sneaky techniques […]

Read More…

8 Signs You Should Outsource Your Blog Content Writing

Signs It's Time to Outsource Blog Content Writing

Before you can write killer content for someone, you’ve got to get to know them. At TCF, we interview new clients about their business, voice and goals; research their industry, market and competitors; talk to them about obstacles and opportunities; and hash out a strategy together — all before we pitch our first blog. The […]

Read More…

The Best Keyword Research Tool for SEO is a Simple Google Spreadsheet [With Template!]

What is the best keyword research tool?

Not even a few days after we published our keyword research guide, the questions started to flow in. How do you keep track of all of those keywords? How can you possibly manage to sort through a thousand keywords to find the best one? How can you turn all of this raw data into an […]

Read More…

Should Google+ Marketing (Still) Be a Part of Your Digital Strategy?

Hi! My name is Kelly and I’m relatively new here at The Content Factory. After a few weeks of getting my feet wet (literally) with research and writing assignments, our owner, Kari DePhillips, plunged me into the deep end with the following challenge: write the end-all, be-all guide to Google+ marketing for business. Now, I’m […]

Read More…

The Only Guide to Content Marketing You’ll Ever Need [Complete Resource Page w/ Links]

content marketing graphic

By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts – but what about your content marketing skills and strategy? Are they as strong – and targeted – as they should be? We’ve been studying and honing the craft […]

Read More…