How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry

How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]

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How to Write a Successful Blog Post & Measure Blog ROI

How to Write a Successful Blog Post & Measure Blog ROI

Knowing how to write a successful blog post is core to running a business — without one, you’re missing out on the chance to look like a thought leader in your industry (not to mention the extra clients that’ll find you through your writing). Most entrepreneurs understand that, and so they dump a ton of […]

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14 Questions to Ask Before You Hire a Content Writer

14 Questions to Ask Before You Hire a Content Writer

If you’re running a business today, you don’t need a website. What’s that, you ask? I don’t need a website? No, what you need is a website with great content on it – just having a website isn’t enough these days. And with this need often comes the need to outsource content writing.  While a […]

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What is a Keyword? [An SEO Basics Guide]

How Much Does Professional Web Content Writing Cost?

A keyword is a word or (more often) a short phrase describing the topic of a webpage. In practice, a keyword is the search query that you type into the search engine before hitting enter and seeing what it pulls up. When someone searches Google for, say, “men’s basketball shoes” Google tries to discern what the user is […]

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How To Optimize Content For Google’s Featured Snippet Box

How To Optimize Content For Google's Featured Snippet Box

Over the last few years, Google has made a series of major changes to its algorithm. Though they’ve been dramatic and wide-sweeping, the goal of these changes has been a simple one: make Google better for users. For years, black hat SEO experts were able to artificially inflate their search engine rankings using sneaky techniques […]

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8 Signs You Should Outsource Your Blog Content Writing

8 Signs You Should Outsource Your Blog Content Writing

Before you can write killer content for someone, you’ve got to get to know them. At TCF, we interview new clients about their business, voice and goals; research their industry, market and competitors; talk to them about obstacles and opportunities; and hash out a strategy together — all before we pitch our first blog. The […]

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The Only Guide to Content Marketing You’ll Ever Need [Complete Resource Page w/ Links]

The Only Guide to Content Marketing You'll Ever Need [Complete Resource Page w/ Links]

By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts – but what about your content marketing skills and strategy? Are they as strong – and targeted – as they should be? We’ve been studying and honing the craft […]

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Keyword Research Revealed: How to Find Keywords for SEO

Keyword Research Revealed: How to Find Keywords for SEO

Keyword research and competitive analysis are two things you should tackle first when building a website or improving your web presence. After working with hundreds of businesses over the years, both in the B2B and B2C space, we’ve learned that search engine optimization (SEO), specifically keyword research, is the one thing business owners are most likely to screw […]

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The $8,000 Mistake That All Bloggers Should Beware

The $8,000 Mistake That All Bloggers Should Beware

Q: What’s lamer than a crappy photo of Nebraska? A: Having to pay $8,000 in copyright infringement penalties for it. This is a lesson we recently learned the hard way, and if you have (or contribute to) a blog you might want to read about our story so that you never, ever make the same mistake […]

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How to Market Content: The Ultimate Guide to Content Marketing

How to Market Content: The Ultimate Guide to Content Marketing

The Don Drapers of the world are facing extinction. The sun is setting in the world of traditional advertising, and a new era is dawning. It’s the age of content marketing, and it’s changing the way businesses communicate – not just with customers, but with each other as well. Faced with this sea change, companies […]

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What is Content Marketing and Why Does Your Business Need It?

What is Content Marketing and Why Does Your Business Need It?

“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from […]

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3 Content Writing Tricks We Learned From Reading Cosmo

3 Content Writing Tricks We Learned From Reading Cosmo

Don’t think Cosmo has anything to teach you about content writing? Think again. Cosmopolitan Magazine is distributed in more than 100 countries. It has 64 international editions and it’s printed in 35 languages. While it might seem easy to laugh off its absurdly-named Kama Sutra positions and dubious dating advice (trust us, your man does […]

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3 Ways Web Writing Is Different Than Creative Writing

3 Ways Web Writing Is Different Than Creative Writing

You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made […]

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(Even More!) Web Content Writing Tips

(Even More!) Web Content Writing Tips

Great web content writing is within anyone’s reach – with enough effort. From delaying the editing process to hyperlinking to your sources, there are certain tips and tricks you can use to kick your web copywriting skills to the next level. […]

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Web Content Writing 101: Doing It Yourself

Web Content Writing 101: Doing It Yourself

One of the best things you can do to increase website traffic is reevaluate your site’s web content writing. Having effective web content on your site will convert browsers to buyers, help Internet searchers find what they’re looking for (your products!) and give you a steady stream of fresh content to promote on social media […]

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