Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]

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How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]

get media coverage

Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]

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THE 10-Step Guide to Hosting a Twitter Chat [+ Tool List]

How to host a Twitter chat

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]

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Keyword Research Revealed: How to Find Keywords for SEO

keyword research

Keyword research and competitive analysis are two things you should tackle first when building a website or improving your web presence. After working with hundreds of businesses over the years, both in the B2B and B2C space, we’ve learned that search engine optimization (SEO), specifically keyword research, is the one thing business owners are most likely to screw […]

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How to Get Quoted in the Media 6 Times in 1 Month Using HARO [Bonus: It’s FREE]

We’ve been singing the praises of HARO (Help a Reporter Out) since we first started The Content Factory back in 2010, and there are several reasons why we’re such enthusiastic evangelists for the brand. First and most obvious, the service is free. Second, HARO opens the doors to media coverage that you may not think is possible. […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

Photo of a full auditorium at a conference.

  No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your […]

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20 Productive Ways for Entrepreneurs to Procrastinate

The average entrepreneur’s “to do” list is about 15 miles long, and the first mile and a half includes all of the tasks that needed to be done yesterday. Although we’ve all been told to eat the frog first, it’s usually much more enjoyable to find new and exciting ways to procrastinate instead. It’s natural […]

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The $8,000 Mistake That All Bloggers Should Beware

image copyright laws are horrible

Q: What’s lamer than a crappy photo of Nebraska? A: Having to pay $8,000 in copyright infringement penalties for it. This is a lesson we recently learned the hard way, and if you have (or contribute to) a blog you might want to read about our story so that you never, ever make the same mistake […]

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What is Content Marketing and Why Does Your Business Need It?

“In the digital age, every business is in the publishing industry.” That’s a quote from a recent Huffington Post article, and it says so much about content marketing that for us it’s something of a mantra when we discuss strategy with new clients. We’ve written, tweeted, posted and pinned for businesses that sell everything from […]

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