You can have all the content in the world, but it won’t help your business if no one ever sees it. If you want to get eyes on what you’re creating, you need to invest in content marketing. According to one study by Kapost and Eloqua, content marketing provides three times the ROI of traditional […]
The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]
How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]
At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free! In fact, we once used HARO to get 6 media placements in 30 […]
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]
Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]
If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]
Keyword research and competitive analysis are two things you should tackle first when building a website or improving your web presence. After working with hundreds of businesses over the years, both in the B2B and B2C space, we’ve learned that search engine optimization (SEO), specifically keyword research, is the one thing business owners are most likely to screw […]
We’ve been singing the praises of HARO (Help a Reporter Out) since we first started The Content Factory back in 2010, and there are several reasons why we’re such enthusiastic evangelists for the brand. First and most obvious, the service is free. Second, HARO opens the doors to media coverage that you may not think is possible. […]
What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]