The Entrepreneur’s Guide to Owning Small Business Saturday [7 Expert Tips]

A handful of small businesses in a suburban town.

  From Labor Day sales to Black Friday, business owners have plenty of occasions to ramp up their marketing and offer special discounts. But for entrepreneurs who own small businesses, there’s no single day as important as Small Business Saturday. It was created just for businesses like yours! SBS is also supported by your neighbors who […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

Photo of a full auditorium at a conference.

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company […]

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