Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]

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How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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How to Get $100k in Media Coverage for Your Brand in 30 Days, FREE! [Webinar Replay]

get media coverage

Do you want to get media coverage for your brand? Would you like to be quoted as an expert in your industry? Have you always wanted to be a “thought leader”? If so, this webinar is for you. The best part: it’s co-hosted by Aly Walansky (lifestyle writer extraordinaire, who writes articles for Cosmopolitan, Men’s Health, […]

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How To Optimize Content For Google’s Featured Snippet Box

Content Optimized for Google Featured Snippet Box

Over the last few years, Google has made a series of major changes to its algorithm. Though they’ve been dramatic and wide-sweeping, the goal of these changes has been a simple one: make Google better for users. For years, black hat SEO experts were able to artificially inflate their search engine rankings using sneaky techniques […]

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The Only Guide to Content Marketing You’ll Ever Need [Complete Resource Page w/ Links]

content marketing graphic

By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts – but what about your content marketing skills and strategy? Are they as strong – and targeted – as they should be? We’ve been studying and honing the craft […]

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How to Write a Blog Post That Converts — AND Brings in SEO Traffic [Checklist + Complete Guide]

how to write a blog post that brings in business header

Brace yourselves, because we’re beginning this post with a cliche you’re all sick of by now: content is king. (Or, in our case, queen!) But repeating this phrase ad nauseum won’t make your content more regal — only following through on actionable writing advice will. Great content writing is what converts website visitors into paying […]

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How to Get Quoted in the Media 6 Times in 1 Month Using HARO [Bonus: It’s FREE]

We’ve been singing the praises of HARO (Help a Reporter Out) since we first started The Content Factory back in 2010, and there are several reasons why we’re such enthusiastic evangelists for the brand. First and most obvious, the service is free. Second, HARO opens the doors to media coverage that you may not think is possible. […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

Photo of a full auditorium at a conference.

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company […]

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3 Crazy Viral Marketing Campaigns (That Worked!)

Before Troy was founded, before Stonehenge was built, before humans even learned how to tame horses, we were creating advertisements. Ancient Egyptian merchants made posters out of papyrus. The citizens of Pompeii ran ad campaigns for politicians. Even before 4000 B.C., craftsmen across the world were painting the sides of their homes to advertise the […]

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