Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]

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How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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The 7 Best Google Chrome Extensions for Entrepreneurs (and they’re all free!)

Best Chrome Extensions

If there’s one thing entrepreneurs have in common, it’s that they want to maximize results while minimizing their time investment. Technology makes this more possible than ever – and the right Google Chrome extensions can revolutionize your work experience. Unfortunately, there are thousands of them – and you certainly can’t download them all. I’ll cut […]

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Instagram Marketing: Is It Right For Your Business?

Instagram marketing

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in […]

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The Entrepreneur’s Guide to Owning Small Business Saturday [7 Expert Tips]

A handful of small businesses in a suburban town.

  From Labor Day sales to Black Friday, business owners have plenty of occasions to ramp up their marketing and offer special discounts. But for entrepreneurs who own small businesses, there’s no single day as important as Small Business Saturday. It was created just for businesses like yours! SBS is also supported by your neighbors who […]

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THE 10-Step Guide to Hosting a Twitter Chat [+ Tool List]

How to host a Twitter chat

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]

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How to Get Quoted in the Media 6 Times in 1 Month Using HARO [Bonus: It’s FREE]

We’ve been singing the praises of HARO (Help a Reporter Out) since we first started The Content Factory back in 2010, and there are several reasons why we’re such enthusiastic evangelists for the brand. First and most obvious, the service is free. Second, HARO opens the doors to media coverage that you may not think is possible. […]

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Facebook Marketing Strategy Fails: Do This, Not That

Often times, the best way to teach someone how to do things right is to point out everything they’re doing wrong. This is especially the case when it comes to Facebook marketing strategy. Don’t take it personally. We wouldn’t be writing about what you’re doing wrong if you were the only one. Here are four […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

conference PR for small businesses

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company […]

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