The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]
How to Find a Good SEO Company In Your Industry / How to Find a Good SEO For Your Needs Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. If you don’t come up in Google search engine results, it’s much harder to connect with your audience and industry. […]
At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it’s free! In fact, we once used HARO to get 6 media placements in 30 […]
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the […]
One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]
If there’s one thing entrepreneurs have in common, it’s that they want to maximize results while minimizing their time investment. Technology makes this more possible than ever – and the right Google Chrome extensions can revolutionize your work experience. Unfortunately, there are thousands of them – and you certainly can’t download them all. I’ll cut […]
For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in […]
From Labor Day sales to Black Friday, business owners have plenty of occasions to ramp up their marketing and offer special discounts. But for entrepreneurs who own small businesses, there’s no single day as important as Small Business Saturday. It was created just for businesses like yours! SBS is also supported by your neighbors who […]
If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]
We’ve been singing the praises of HARO (Help a Reporter Out) since we first started The Content Factory back in 2010, and there are several reasons why we’re such enthusiastic evangelists for the brand. First and most obvious, the service is free. Second, HARO opens the doors to media coverage that you may not think is possible. […]