7 Critical Steps to Avoid a Social Media Crisis

Contributed by Jonas Sickler It’s easy to understand why social media is alluring to small businesses with tight marketing budgets. While it does require a time investment, it is otherwise free to set up and use. If cost and accessibility weren’t enticing enough the promise of traffic-driving viral content would certainly seal the deal. Yet, […]

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How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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Instagram Marketing: Is It Right For Your Business?

Instagram marketing

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in […]

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THE 10-Step Guide to Hosting a Twitter Chat [+ Tool List]

How to host a Twitter chat

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]

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The Complete Guide to Marketing Your Business on Reddit

reddit marketing bubble

Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]

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Facebook Marketing Strategy Fails: Do This, Not That

Often times, the best way to teach someone how to do things right is to point out everything they’re doing wrong. This is especially the case when it comes to Facebook marketing strategy. Don’t take it personally. We wouldn’t be writing about what you’re doing wrong if you were the only one. Here are four […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

Photo of a full auditorium at a conference.

  No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your […]

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How to Keep Facebook’s Algorithm Update from Burying Your Posts

You may have noticed that you have fewer memes asking you to share to show your support of homeless kittens and kids with cancer in your newsfeed. No, your Facebook friends haven’t finally come to their senses. However, Facebook has – and it’s something you need to know about. Recently, Facebook announced that its new […]

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The Only Guide to Managing a Business Tumblr You’ll Need to Read

cost of social media

In November, 2012, something big went down. A monumental change occurred, but unless you (like us) constantly keep your thumb on the pulse of all things social media, you probably didn’t even notice. Few people did, but that change could be the beginning of a social media networking takeover. Why? Because in November 2012, the […]

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