How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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Instagram Marketing: Is It Right For Your Business?

Instagram marketing

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in […]

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Should Google+ Marketing (Still) Be a Part of Your Digital Strategy?

Hi! My name is Kelly and I’m relatively new here at The Content Factory. After a few weeks of getting my feet wet (literally) with research and writing assignments, our owner, Kari DePhillips, plunged me into the deep end with the following challenge: write the end-all, be-all guide to Google+ marketing for business. Now, I’m […]

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The Entrepreneur’s Guide to Owning Small Business Saturday [7 Expert Tips]

A handful of small businesses in a suburban town.

  From Labor Day sales to Black Friday, business owners have plenty of occasions to ramp up their marketing and offer special discounts. But for entrepreneurs who own small businesses, there’s no single day as important as Small Business Saturday. It was created just for businesses like yours! SBS is also supported by your neighbors who […]

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THE 10-Step Guide to Hosting a Twitter Chat [+ Tool List]

How to host a Twitter chat

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]

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The Complete Guide to Marketing Your Business on Reddit

reddit marketing bubble

Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]

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Facebook Marketing Strategy Fails: Do This, Not That

Often times, the best way to teach someone how to do things right is to point out everything they’re doing wrong. This is especially the case when it comes to Facebook marketing strategy. Don’t take it personally. We wouldn’t be writing about what you’re doing wrong if you were the only one. Here are four […]

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What is a Step and Repeat & Why Does Your Business Need One?

What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition. We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and […]

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How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

conference PR for small businesses

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company […]

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How to Keep Facebook’s Algorithm Update from Burying Your Posts

You may have noticed that you have fewer memes asking you to share to show your support of homeless kittens and kids with cancer in your newsfeed. No, your Facebook friends haven’t finally come to their senses. However, Facebook has – and it’s something you need to know about. Recently, Facebook announced that its new […]

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