How to Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

Read More…

Instagram Marketing: Is It Right For Your Business?

Instagram marketing

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in […]

Read More…

The Entrepreneur’s Guide to Owning Small Business Saturday [7 Expert Tips]

A handful of small businesses in a suburban town.

  From Labor Day sales to Black Friday, business owners have plenty of occasions to ramp up their marketing and offer special discounts. But for entrepreneurs who own small businesses, there’s no single day as important as Small Business Saturday. It was created just for businesses like yours! SBS is also supported by your neighbors who […]

Read More…

THE 10-Step Guide to Hosting a Twitter Chat [+ Tool List]

How to host a Twitter chat

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you into the role of being a […]

Read More…

The Complete Guide to Marketing Your Business on Reddit

reddit marketing bubble

Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]

Read More…

Facebook Marketing Strategy Fails: Do This, Not That

Often times, the best way to teach someone how to do things right is to point out everything they’re doing wrong. This is especially the case when it comes to Facebook marketing strategy. Don’t take it personally. We wouldn’t be writing about what you’re doing wrong if you were the only one. Here are four […]

Read More…

How to Market Your Business at Trade Shows and Maximize ROI [Complete Guide + Infographic]

conference PR for small businesses

No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company […]

Read More…

How to Keep Facebook’s Algorithm Update from Burying Your Posts

You may have noticed that you have fewer memes asking you to share to show your support of homeless kittens and kids with cancer in your newsfeed. No, your Facebook friends haven’t finally come to their senses. However, Facebook has – and it’s something you need to know about. Recently, Facebook announced that its new […]

Read More…

How Much Do Pro Social Media Management Tools Cost?

There are a lot of free twitter management tools out there, but when you switch to the “Pro” versions things get complicated…and expensive (in one case, $1,500/month expensive). Here’s the breakdown of cost and customer service for Hootsuite, Cotweet and Tweetdeck. […]

Read More…

How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time). So how much does it cost to outsource social media […]

Read More…