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One Year to 173 Earned Media Placements: A Digital PR Case Study

The Alternative Board Digital PR Case Study
THE CHALLENGE

Media coverage to spread The Alternative Board’s message to small business owners

Since 1990, The Alternative Board (TAB) has helped small business owners around the globe get the advice they need to achieve their business goals through mentorship and coaching. With advisory boards in more than 18 countries helping more than 20,000 business owners, the organization has helped keep the entrepreneurial flame burning bright.

To deepen their impact, they needed press coverage — and The Content Factory was more than happy to help, given our own small business roots.

THE SOLUTION

Pitching TAB’s surveys and content to high-authority outlets

After consulting with The Alternative Board, we uncovered several opportunities for data-driven stories publications like Inc. and BusinessNewsDaily would love, including:

  • Entrepreneur optimism surveys
  • Family business polls
  • Leadership surveys
  • Executive interviews

We created a media list to pitch these and other content assets, making sure each outlet was a fit and tailoring every message to the specific reporter. We also checked Help a Reporter Out every day for small business-related queries, and pitched The Alternative Board where relevant.

THE RESULTS

173 digital PR placements in Entrepreneur, Inc., USA Today and more

In one year, TCF landed 173 earned media placements for The Alternative Board, including coverage in Inc., Huffington Post, USA Today, Entrepreneur, Chicago Tribune, BusinessNewsDaily and more.

For example, TCF pitched TAB’s small business pulse survey to an Inc. reporter, and the results were featured in this article.

OTHER NOTABLE PR PLACEMENTS
Chicago Tribune: Survey: Small businesses switch to cloud for functionality, security
Chicago Tribune: Survey: Small businesses switch to cloud for functionality, security
Chicago Tribune: Survey: Small businesses switch to cloud for functionality, security
Inc Magazine: The 1 Thing Every CEO Must Have to Find Success
USA Today: Want to boost the bottom line? Invest in yourself
USA Today: Want to boost the bottom line? Invest in yourself
Newsday: Effective time management to achieve long-term goals
Newsday: Effective time management to achieve long-term goals
Huffington Post: Sales coaches matter: Going from $10MM to $100MM in sales
Huffington Post: Sales coaches matter: Going from $10MM to $100MM in sales
Huffington Post: Email Urgency vs. Actual Emergency
Huffington Post: Email Urgency vs. Actual Emergency
Neil Patel: 7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)
Neil Patel: 7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)
Entrepreneur: Be Your Own Boss: Here's a List of Almost 1,000 Franchise Opportunities
Entrepreneur: Be Your Own Boss: Here’s a List of Almost 1,000 Franchise Opportunities
Inc: 17 Habits of Highly Effective People Who Take Really Amazing Vacations
Inc: 17 Habits of Highly Effective People Who Take Really Amazing Vacations

Become a TCF success story

Want to see your business featured in outlets like Entrepreneur or USA Today? The Content Factory can make you (more) famous with quality media coverage in high-authority digital outlets. Stop by our Digital PR Services page to learn more, then download our pricing proposal to get started.

The Content Factory Generic Proposal

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