Fortified & Ballistic Security needs to target the 1% — literally
Fortified & Ballistic Security (FBS) is a designer and manufacturer of luxury home security products. Specifically, they sell some of the most beautiful (and secure) doors, windows, and accessories that you’ve ever seen. No matter what sort of door or window you want, they can make it. If you want a 10-foot tall bulletproof door covered in exotic marble and leather, they can build that for you in their Italian factory.
Yet, none of this comes cheap. That means they target a very specific clientele. Before coming to us, FBS was going door-to-door, believing that direct contact was the only way to sell their products. They’d been through numerous SEO agencies before, and none helped them rank for any keywords — let alone the right keywords.
Then FBS came to TCF.
Building targeted content for who is really searching for a security solution
When we brought on FBS as a client, we did a full report analyzing their entire space. We looked at their competitors, we looked at what had worked for them in the past (and what hadn’t), and we realized that they had a fantastic opportunity: essentially, no one was properly considering the search intent of their niche customer base.
Or, more accurately, who was actually doing the searching (and purchasing) in the first place.
The rich and famous likely aren’t searching for their own doors and windows. Instead, that honor falls to their architects, interior designers, and security detail. We wrote content targeting those particular groups, paying close attention to the unique challenges they were facing.
SEO before TCF:
At the end of 2019, we put our strategy into place, writing targeted blog content while also leaning on our PR team to generate backlinks to help drive our content’s success.
A 3,225% increase in keywords on the first page of Google
Sometimes, a simple SEMrush graph really says it all.
SEO After TCF:
In terms of percentages, that translates to :
- A 43,650% increase in the value of organic search engine traffic
- A 1,090% increase in total keyword rankings
- A 3,225% increase in front page keywords
What do these numbers really mean to the client, though? Here’s what their Managing Partner has to say, in his own words:
I initially contacted Kari at The Content Factory after being burned many times by so-called SEO professionals who promised me organic traffic. I was skeptical because of the past experiences I’d had, but Kari’s team is the first one that pulled through, and this team is full of stars.
They’re not coasting on one rock star with a bunch of B-listers. Over the past 18 months, I’ve learned just how deep this team goes, and each of them has improved our business using their skills and expertise.
TCF is the first agency I’ve hired that actually accomplished what they said they could do — increase my organic traffic. After a few months, I started getting qualified leads calling and emailing to tell me they found my website or read our articles and wanted to discuss security doors and windows.
Now, SEO is one of the top lead generators for the company.
Our business has been entirely transformed because of the SEO investment we’ve made with TCF. Now, we’re free to pursue clients we want because we’re confident that the ones looking for us will find us.
Managing Partner, Fortified & Ballistic Security
Become a TCF success story
We’ve delivered results like these for many, many clients. Learn how The Content Factory can help you turbo-charge your organic traffic with an SEO strategy custom-built for your particular business by visiting our Content Marketing services page. When you’re ready to take the next step, download our pricing proposal to learn how to get started!