Website Design and Rebranding Strategy

Is your website or brand more ho-hum than humdinger? If your products and services are awesome but your brand is less than stellar, you’re not going to make as many sales as you otherwise would. And, as you probably know, that’s no place to be as a business. What's your rebranding strategy? 

We can work with you to create (or recreate) a branding strategy that your products and services can stand on – a podium that’s just a little taller than your competition’s. From logo design and witty taglines to user-experience enhancement and back-end SEO optimization using the best keywords possible, we’ll help take your brand from zero to hero in under 90 days.

Custom Logo A custom logo will add to your professional appearance and make it easier to get your organization noticed by the right people. We’ll work with you to make sure that the concept, design and colors complement your freshly designed site and reflect the great work your company does. Starting at $750.

Website Refresh Package Every site needs a bit of a makeover now and then. You’ll get some wire frames and color choices to pick from, and we’ll design the site from there. If you have any edits, we’ll make them before the site goes live. Our website refresh package includes:

  • Complete analysis of existing site to identify existing strengths and weaknesses
  • Keyword research
  • Back-end SEO integration
  • Design refresh
  • Optimization of blog, including installation of proper plugins
  • Revision of existing web copy, including conversion optimization

As with all of our design packages, you’ll be given a reasonable turnaround time, and you’ll know up front how long it’s going to take for the project to be completed. We know that time is money, and that every day your website sits unoptimized you’re missing out on more and more traffic, sales and opportunities.

Starting at $4,000.

The Start-From-Scratch Package

This package is great for those who want to rebrand their business or build a new brand from the ground up. We’ll work with you to get to know your company, your competitors and your industry as a whole, and then we’ll determine the best positioning strategy to use moving forward. This strategy will shape everything from the look and feel of your website to the tone of the copy and SEO, setting you apart from your competition.

Our Start-From-Scratch package includes:

  • New logo design, including:

    • Choice of color palette
    • 7-10 design options
    • Revision of logo as necessary
  • SEO keyword research and back-end optimization
  • New website design, integrating logo and new color palette
  • Complete site copy written and edited, including keywords and conversion optimization
  • Social media setup and customization for:

    • Facebook
    • Twitter
    • Google+

You’ll love the design of your logo and website, because we’ll work until it’s right. Your new website will position your brand in the right way, because our copy attracts organic search traffic and converts browsers into buyers.

Starting at $6,500.

Add-on Options:

Directory submission

This is a must-have for brick-and-mortar businesses, and includes submission to more than 400 online directories, all of which will point to your site. Google loves these types of backlinks, and they’re great for SEO – but they’ll also help potential clients and customers find you while they’re on the go. Please note that submission can take up to 90 days to fully take effect. $750.

Press release to announce new design

Includes the writing and editing of the release plus national distribution and follow-up with reporters. See our digital PR services page for more about our traditional press release writing and distribution. $1,250 (a discount of $500).

Contest to celebrate new site design

Includes coming up with a promotion idea, submission to contest sites, promotion via social media and selection and notification of winner(s). Can be held on site, with a partner (off site) or on Facebook with a fancy splash page. Starting at $500.


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