Check-in time – how are your New Year’s resolutions going? Don’t worry, we’re not about to quiz you on your how many cigarettes you’ve smoked or how many dust bunnies are nestled happily on your abandoned treadmill. We’re asking about the six resolutions for your content strategy and social media networking efforts that we proposed in our last post. Have you tried any of them yet? Or are you still trying to fight your way out of your holiday cocoon of Ferrero Rocher wrappers?
No judgment here. We know getting back into the swing of things can be tough, and we’ll be honest – we too are a little afraid to try on our new yoga pants after gorging on all those roasts and pastries. What we’re not afraid to do, however, is to jump back in the business saddle and start the new year off right. Want to join us? Then try one of these new seven New Year’s resolutions for your business:
- Become a Chatty Cathy. Have you ever participated in a Twitter chat? If not, you’re missing out on a great opportunity to interact, gain followers and build your brand awareness. You may even learn some new Twitter marketing tips from experts in your field or gain a new perspective on one of your business’s stumbling blocks. You’d be surprised at the industry connections that you can make with 140 characters or less, so get out there and mingle!
- Kill the Chaos. Starting your workday shouldn’t feel like wading through the oceans of plastic bags and dirty t-shirts in a hoarder’s home. In business as in life, disorganization is no good. This year, resolve to digitize that overflowing filing cabinet or to adopt a new system for tracking tasks. We recommend Project Bubble – it’s what we use to make sure every blog, press release and landing page makes it to the (virtual) press on time.
- Make a Blogging Buddy. Unless your small business is the brainchild of a Kardashian, chances are the press isn’t knocking down your door on the daily. So if you want that spotlight, you’re going to have to go out there and get it. Here’s a great New Year’s resolution for your PR director: contact one least journalist or blogger per month. Introduce yourself or your product. Talk about any exciting, upcoming news. If you want people to talk about you, sometimes you have to start the conversation.
- Revamp Your Web Copy. That homepage you wrote yourself back when you still used dial-up isn’t as snappy as you remember. This year, make a New Year’s resolution to review every single page on your website to ensure all your copy is on-point and on-brand. Remember those new keywords you researched? Now would be a good time to put them to use. Polish up the SEO on each page, and improve your sentence structure and tone while you’re at it.
- Expand Your Horizons. New social networking sites are being born every day, and while most of them fizzle out in less than a year, a few become major players. Don’t assume you have all your social networking bases covered just because you’re on Facebook and Twitter. How many of your department heads have Quora accounts? How many of your blogs do you post on Reddit? Is anyone reblogging photos of your products on Tumblr If you answered no, make a New Year’s resolution to research more social media trends and to create a company profile on at least one new site.
- Pimp Your Newsletter. Here’s an easy New Year’s resolution to keep: add a signup form for your newsletter right on your website’s homepage. Email marketing is going to be a bigger deal than ever in 2013, and many marketing gurus are predicting that Google’s next algorithm update will give email keywords some weight. Now would be a very good time to improve your eblasts and to maximize the clickability of your newsletter.
- Host a Contest. Contests and sweepstakes are a great way to build brand awareness and boost your social media numbers. Done right, they cost next to nothing. Do some research to find couponing and sweepstakes sites that host contests for their readers. Then send one sample of your product for the blogger to review and one for a lucky sweepstakes winner. Have fans “like” your Facebook page or follow you on Twitter for a free chance to win. You’ll watch your social media numbers climb, and you’ll have fun doing it.
Combine these seven great ideas with the six in our previous post and you’ll have 13 stellar New Year’s resolutions to pick from in 2013. Surely, you can tackle at least one of those bad boys before the next quarter? If you need a little boost, you could always work on these tasks as a way of avoiding another, slightly more torturous New Year’s resolution. What, you couldn’t make it to crossfit because you were becoming a karma king on Reddit? We understand – you did it for the business. You’re our kind of people.
By: Alayna Frankenberry, staff writer at The Content Factory.