How to Keep Facebook’s Algorithm Update from Burying Your Posts

You may have noticed that you have fewer memes asking you to share to show your support of homeless kittens and kids with cancer in your newsfeed. No, your Facebook friends haven’t finally come to their senses. However, Facebook has – and it’s something you need to know about. Recently, Facebook announced that its new […]

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How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time). So how much does it cost to outsource social media […]

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How to Kill Your Web PR

When it comes to effective web PR, it’s much easier to list what NOT to do than to list all of the tips, tricks and tactics you can use to get it right. Here are 7 pitfalls to avoid: […]

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Tips for Speeding Up Your Social Media Marketing

With social media marketing, buying friends and increasing your influence quickly is often better than waiting for things to happen organically. If you’re savvy enough, you can do this without breaking any rules or terms of service. […]

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Our 10 Favorite Online PR Posts of 2010

First and foremost, happy New Year from everyone at The Content Factory. 2010 was a big year for us — it's the year Joan Barrett and I decided to cook up our own online PR agency (from scratch!), and we've since grown faster than I though possible. We now have 32 writers on staff, two […]

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10 Web Content Writing Punctuation Rules to Live By

At The Content Factory, we’re really finicky about using proper punctuation while web content writing, and we like things to be done in a certain way (specifically, the right way). Writing for the web isn’t the same as writing for a magazine, newspaper or community college English paper, you know. This is right from our […]

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16 Reasons Why Your Business NEEDS Social Media Marketing

Your company’s website isn’t enough – your digital storefront extends to social media marketing sites, and it’s time to start capitalizing on it. Here’s why: […]

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A Brief Guide to Marketing with Facebook

Between Joanie and I, we tend to get a lot of requests for interviews about social media marketing and web PR for businesses. Earlier today, a reporter interviewed me about how companies in the wedding industry can use social media marketing to increase their sales. I passed it off to Joan Barrett, our resident Facebook […]

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5 Mistakes Businesses Make When Marketing with Facebook

Facebook is an important aspect of any social media marketing plan, but improper handing of social media management can do more harm than good – and no company wants bad web PR. Generally speaking, there are five common mistakes that businesses make when marketing with Facebook: […]

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