11 Words You Should NEVER Use in Online PR Pitches

Here at The Content Factory, we’re not perfect. We admit it. We accept it. And while we can’t turn back time and change out of those Hugo Boss denim coveralls or go back and burn all our anime, we can learn from our mistakes and thereby evolve into even more awesome versions of ourselves. But […]

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How to Pitch Reporters Like a Digital PR Pro

An excerpt from Online PR 101: A Complete Guide to Marketing Your Business Online […]

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How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time). So how much does it cost to outsource social media […]

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5 Questions to Ask Before Hiring an Online PR Agency

These are all things that we ask ourselves before signing on new clients — and we’re pretty honest with potential clients about all of these points. If your website needs a makeover, we’ll tell you (and even refer you to the right web designer for the job). If your margins aren’t big enough to cover our costs, we’ll let you know. If your baby is ugly, we’ll tell you we’re at capacity and can’t take on any more clients right now. […]

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Our 10 Favorite Online PR Posts of 2010

First and foremost, happy New Year from everyone at The Content Factory. 2010 was a big year for us — it's the year Joan Barrett and I decided to cook up our own online PR agency (from scratch!), and we've since grown faster than I though possible. We now have 32 writers on staff, two […]

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5 DIY Internet Public Relations Tips

If you’re short on cash and can’t afford to hire your own online PR agency, you don’t have to let your company’s website waste away into the abyss of the Internet. If you know what you’re doing, you can become your own Internet public relations expert – and doing it yourself is totally within your reach. Here are five DIY tips that will help put you on the path to becoming an online PR pro: […]

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