How To Create and Use Twitter Lists to Market Your Business [The ULTIMATE Guide]

One of the things that we preach (and practice) at The Content Factory is how important managing Twitter lists is to your social media marketing strategy. Ask any of our social media managers – or SMMs, as the tweeps call them these days – and they’ll tell you that being a savvy Twitter list manager […]

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Should Google+ Marketing (Still) Be a Part of Your Digital Strategy?

Hi! My name is Kelly and I’m relatively new here at The Content Factory. After a few weeks of getting my feet wet (literally) with research and writing assignments, our owner, Kari DePhillips, plunged me into the deep end with the following challenge: write the end-all, be-all guide to Google+ marketing for business. Now, I’m […]

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The Complete Guide to Marketing Your Business on Reddit

reddit marketing bubble

Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]

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How to Keep Facebook’s Algorithm Update from Burying Your Posts

You may have noticed that you have fewer memes asking you to share to show your support of homeless kittens and kids with cancer in your newsfeed. No, your Facebook friends haven’t finally come to their senses. However, Facebook has – and it’s something you need to know about. Recently, Facebook announced that its new […]

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The Only Guide to Managing a Business Tumblr You’ll Need to Read

cost of social media

In November, 2012, something big went down. A monumental change occurred, but unless you (like us) constantly keep your thumb on the pulse of all things social media, you probably didn’t even notice. Few people did, but that change could be the beginning of a social media networking takeover. Why? Because in November 2012, the […]

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21 Completely Insane Social Media Statistics

The internet can be a weird place, and it’s only getting weirder as more and more people gain access. If your elderly relatives have started adding you on Facebook, you know what we’re talking about. But the surprises of the web don’t begin and end with your free-spirited aunt airing the family laundry online. The […]

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The Small Business Owner’s Guide To Marketing With Pinterest

It's very likely that you have a Twitter account and a Facebook fan page set up for your business (and if you don’t, for the love of Pete, do it now). You’ve also probably heard of marketing with Pinterest but are thinking that you don’t have time to devote to it and that it’s completely […]

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6 Tips For Traditional Marketers With No Social Media Marketing Game

Let’s be honest, no one starts social media marketing just to stick with the same 50 friends or interact only with their original 100 followers. As much as you love your Aunt Mildred’s enthusiasm for your new business or your old co-worker’s dedication to your new venture, at some point you’re going to want to […]

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How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time). So how much does it cost to outsource social media […]

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5 Questions to Ask Before Hiring an Online PR Agency

These are all things that we ask ourselves before signing on new clients — and we’re pretty honest with potential clients about all of these points. If your website needs a makeover, we’ll tell you (and even refer you to the right web designer for the job). If your margins aren’t big enough to cover our costs, we’ll let you know. If your baby is ugly, we’ll tell you we’re at capacity and can’t take on any more clients right now. […]

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