The ULTIMATE Guide to Small Business SEO

The ULTIMATE Guide to Small Business SEO

The web has leveled the marketing playing field for small businesses. It used to be that as a small business, unless you were really lucky, you had no way to compete with the big guns of your industry. Now, however, with a bit of strategy, a pinch of small business SEO and some hard work, […]

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How to Write a Blog Post That Converts — AND Brings in SEO Traffic [Checklist + Complete Guide]

How to Write a Blog Post That Converts — AND Brings in SEO Traffic [Checklist + Complete Guide]

Brace yourselves, because we’re beginning this post with a cliche you’re all sick of by now: content is king. (Or, in our case, queen!) But repeating this phrase ad nauseum won’t make your content more regal — only following through on actionable writing advice will. Great content writing is what converts website visitors into paying […]

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The Complete Guide to Marketing Your Business on Reddit

The Complete Guide to Marketing Your Business on Reddit

Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]

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3 Content Writing Tricks We Learned From Reading Cosmo

3 Content Writing Tricks We Learned From Reading Cosmo

Don’t think Cosmo has anything to teach you about content writing? Think again. Cosmopolitan Magazine is distributed in more than 100 countries. It has 64 international editions and it’s printed in 35 languages. While it might seem easy to laugh off its absurdly-named Kama Sutra positions and dubious dating advice (trust us, your man does […]

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3 Ways Web Writing Is Different Than Creative Writing

3 Ways Web Writing Is Different Than Creative Writing

You worked hard to earn that creative writing degree. You held back tears as professors ripped into your best stories, and you somehow found something positive to say every time that guy in your workshop class turned in another three-page poem about smoking cigarettes. You even read The Waste Land – twice. If you made […]

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6 Tips For Traditional Marketers With No Social Media Marketing Game

6 Tips For Traditional Marketers With No Social Media Marketing Game

Let’s be honest, no one starts social media marketing just to stick with the same 50 friends or interact only with their original 100 followers. As much as you love your Aunt Mildred’s enthusiasm for your new business or your old co-worker’s dedication to your new venture, at some point you’re going to want to […]

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How Much Does Professional Web Content Writing Cost?

How Much Does Professional Web Content Writing Cost?

Judging by the popularity of our blog post about how much social media marketing costs, people are very interested in how much agencies and freelancers charge to manage social media. In fact, that post is currently ranking #1 in Google’s search engine results pages (SERPs) for a variety of keywords associated with that phrase. So […]

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How Much Does Social Media Marketing Cost?

How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time). So how much does it cost to outsource social media […]

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(Even More!) Web Content Writing Tips

(Even More!) Web Content Writing Tips

Great web content writing is within anyone’s reach – with enough effort. From delaying the editing process to hyperlinking to your sources, there are certain tips and tricks you can use to kick your web copywriting skills to the next level. […]

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7 Surefire Ways to Kill Your Web PR

7 Surefire Ways to Kill Your Web PR

When it comes to effective web PR, it’s much easier to list what NOT to do than to list all of the tips, tricks and tactics you can use to get it right. Here are 7 pitfalls to avoid: […]

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6 Steps to Effective Social Media Marketing

6 Steps to Effective Social Media Marketing

As an online PR agency, we’re constantly being asked how we go about running effective social media marketing campaigns for our clients. Although a lot of companies that offer online PR services keep their methods a secret, we don’t feel the need to. […]

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9 Free Online PR Tools for Business

9 Free Online PR Tools for Business

Believe it or not, there are a ton of great free online PR tools that business owners can take advantage of. Since we’ve been in business as an online PR agency, we’ve tried just about every tool, tactic and trick you can think of (and probably some you can’t). After all that experimentation, there are […]

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7 Secrets of Professional SEO Article Writers

7 Secrets of Professional SEO Article Writers

SEO blogs and articles are a really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content […]

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Web Content Writing 101: Doing It Yourself

Web Content Writing 101: Doing It Yourself

One of the best things you can do to increase website traffic is reevaluate your site’s web content writing. Having effective web content on your site will convert browsers to buyers, help Internet searchers find what they’re looking for (your products!) and give you a steady stream of fresh content to promote on social media […]

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Our 10 Favorite Online PR Posts of 2010

It's Not Us, It's You – Why Your Content Writing Didn't Make The Cut

First and foremost, happy New Year from everyone at The Content Factory. 2010 was a big year for us — it’s the year Joan Barrett and I decided to cook up our own online PR agency (from scratch!), and we’ve since grown faster than I though possible. We now have 32 writers on staff, two […]

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5 New Year’s Resolutions for Small Business Owners

Top 10 Tips From Women Business Owners

The holidays are over and a new year has begun. I think we all know what that means… it’s about time to hold ourselves accountable for those resolutions that we pinky-swore to over our 3rd mug of nog. Have no clue where to even begin? Here are the five best New Year’s resolution ideas for […]

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