Keyword research and competitive analysis are two things you should tackle first when building a website or improving your web presence. After working with hundreds of businesses over the years, both in the B2B and B2C space, we’ve learned that search engine optimization (SEO), specifically keyword research, is the one thing business owners are most likely to screw […]
Why is Reddit important to your marketing strategy? In a word, traffic. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both […]
These are all things that we ask ourselves before signing on new clients — and we’re pretty honest with potential clients about all of these points. If your website needs a makeover, we’ll tell you (and even refer you to the right web designer for the job). If your margins aren’t big enough to cover our costs, we’ll let you know. If your baby is ugly, we’ll tell you we’re at capacity and can’t take on any more clients right now. […]
When it comes to effective web PR, it’s much easier to list what NOT to do than to list all of the tips, tricks and tactics you can use to get it right. Here are 7 pitfalls to avoid: […]
As an online PR agency, we’re constantly being asked how we go about running effective social media marketing campaigns for our clients. Although a lot of companies that offer online PR services keep their methods a secret, we don’t feel the need to. […]
Believe it or not, there are a ton of great free online PR tools that business owners can take advantage of. Since we’ve been in business as an online PR agency, we’ve tried just about every tool, tactic and trick you can think of (and probably some you can’t). After all that experimentation, there are […]
One of the best things you can do to increase website traffic is reevaluate your site’s web content writing. Having effective web content on your site will convert browsers to buyers, help Internet searchers find what they’re looking for (your products!) and give you a steady stream of fresh content to promote on social media […]
First and foremost, happy New Year from everyone at The Content Factory. 2010 was a big year for us — it's the year Joan Barrett and I decided to cook up our own online PR agency (from scratch!), and we've since grown faster than I though possible. We now have 32 writers on staff, two […]
The holidays are over and a new year has begun. I think we all know what that means… it’s about time to hold ourselves accountable for those resolutions that we pinky-swore to over our 3rd mug of nog. Have no clue where to even begin? Here are the five best New Year’s resolution ideas for […]
For many small businesses owners, traditional advertising isn’t an option — and neither is hiring an expensive online PR agency. If you fall into this category, you don’t have to let a lack of funds get in the way of your company’s web PR campaign. There are a ton of free resources online that you can utilize to get people buzzing (and tweeting!) about your business. Here are the top three: […]