Digital Marketing Training Packages

Do you prefer to DIY?

The Content Factory offers training packages for social media marketing, digital PR, content strategy and SEO. These training packages come with post-training consulting, step-by-step guides customized for your brand, and everything you need to hit the ground running.

In our trainings, we outline the exact strategies that we use to generate results for our clients — and they’ll work for you, too! Whether you’re a startup entrepreneur, a marketing manager looking to bring your staff up to date on the latest marketing tools and trends or another agency who wants to offer our services to their clients as a white label offering, these trainings are for you! Contact us to schedule your training today.

Online Digital Marketing Courses

Digital Marketing Training Manuals

We offer these manuals as part of our training courses, but you can purchase them as standalone training guides.

Comprehensive Online SEO Training

This $349 training option is perfect for budget-conscious business owners who want to level up their SEO skills. In just eight hours, these pre‑recorded lessons will take you from being a beginner to being an expert in SEO and content marketing. You’ll also get all of our internal guides. You’ll learn:

• SEO fundamentals: why SEO has such high ROI and boosts organic traffic, leads, sales and market share with a smaller marketing investment than paid advertising.
• How to research and target the right keywords for your business, and which factors (search volume, CPC, competition, etc.) you should take into consideration (with a one-month free trial of our favorite SEO tool, SEMrush).
• How to outrank your competitors by reverse engineering their SEO strategies.
• How to reach your target audience with content they find valuable — and turn their traffic into business.
• How to create a content strategy that seizes on hot topics in your industry, provides the right content to highlight your expertise and delight your prospects, and doubles as a highly effective sales funnel.
• How to write web content that Google’s algorithm favors and captivates your readers.

Access our free webinar on 9 Common SEO Mistakes (and How to Fix Them) to see what our trainings are like, then enroll today!

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Content Writing & SEO Training: One-On-One Option

If you have the in-house resources to create content, but need some training on how to optimize it, TCF can help. Over the course of several hour-long, one-on-one trainings customized to your unique business, you’ll get:

• Access to TCF’s internal guides on keyword research, editorial calendar development and content writing (these are the same guides that our professional copywriters follow).
• Information on how to write different types of blog posts (each good for different goals), and how to bake content marketing into your blog posts.
• A complete list of keywords worth targeting for SEO, and training on how to find more in the future.
• A full editorial calendar developed, which will give you content to create for at least 6 months.
• Hands-on training on all of the tools we use to get the job done, including: BuzzSumo for content development, SEMrush, Google Keyword Tool, SEOsitecheckup, etc.
• Personalized training on how to properly format blog posts in WordPress for maximum SEO value.
• Evaluation of your blog plugins, suggestions for which ones to add and how to use them.
• A complete evaluation of your site content, with recommendations as necessary.

This training takes about five hours via screen share, and all trainings will be recorded for future reference. In addition to everything outlined above, this package includes professional editing and feedback on up to 5,000 words of content that you produce during the 30 days following the training.

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Social Media Marketing Training

TCF will provide a minimum of six hours of live social media consulting. In this time, we’ll teach you how to do everything that we do as professional social media marketers. Prior to the training, we’ll evaluate the social channels you’re active on, look at your competitors’ digital marketing strategies and recommend a course of action for the platforms most effective for your social media marketing goals.

During the training, we’ll share our screen and walk you through everything that you need to know in order to effectively manage your social media marketing on your own — and increase your social ROI. The meetings will be recorded, so you’ll be able to go back later and re-watch the trainings if you get a little rusty on the details.

Generally, we recommend that these trainings take place over 3-5 days, but we’re flexible in terms of when the trainings occur. Here’s what to expect:

• An in-depth tutorial on three primary social media channels and how to use social media as part of your PR campaign. More social channels can be added to your training at the rate of $500 per additional network.
• Recommendations for social channels your business should have a presence on. Is LinkedIn right for your business? Does anyone still use Google Plus? Do you really need Instagram and Pinterest?
• A complete social audit — a few tweaks to your posting strategy can do wonders for your engagement. Other times, it’s best to forget everything you know and rebuild your social media strategy from the ground up.
• Social media optimizations — by the end of the training, each social media channel will be properly optimized, setting you up for success.
• A detailed social media white paper tailored for your business that you can use to train anyone else at your business. This acts as a step-by-step guide for your daily, weekly and monthly social media marketing duties. We’ll share you on a live Google Doc and make changes as the channels update their algorithms.

There will be time for questions prior to, during and after each training session. Social media training also includes 30 days of consulting after training wraps (up to one hour per week), including advice on tweaking your strategy to generate more engagement.

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Digital PR Training

With the right tools and plan, you can act as your own PR team — and get great results on an ongoing basis. Over the course your PR training, you’ll get:

• Access to our in-house guides, which will walk you through the same daily/weekly/monthly steps that our pro PR coordinators use with top clients
• A full media list, including reporters, producers and editors of media outlets that may be interested in featuring you/your company — including Twitter handles, if available
• A complete list of free and paid tools and how to use them to become a PR ninja
• How to identify outlets and reporters worth reaching out to
• How to write and pitch guest articles for SEO/referral traffic/relationship building
• Pitch training and editing
• Everything you need to know about press release writing and distribution
• How to identify stories worth pitching to reporters
• How to use Twitter as a PR tool
• PR vs advertising, where’s your best ROI
• How to promote your placement once it’s published for maximum impact
• Essentially everything you need to become a professional publicist

The trainings take about five hours and will be recorded, so you can go back and listen to them again if you need a refresher. After training, we’ll work with you on a consulting basis for 30 days (up to one hour per week) to tweak pitches, give feedback on strategy and implementation, edit press releases, etc.

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